Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes

Beauty brand LUX brought to life its commitment to supporting women against everyday sexism in April by teaming up with Volleyball South Africa at the Durban Open on an initiative called ‘Change The Angle’ which set out to start a conversation in the sports media about sexist camera angles.   The Unilever brand worked with… Continue reading Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes

HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season.   The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship

To leverage its new partnership with the Australian Open (AO), probiotic and gut specialist brand Life-Space launched a campaign in late December 2022 titled ‘Connection At Play’   The integrated campaign, developed in harness with agency Wunderman Thompson, showcased the connection between the health of the gut and the rest of the body.   The… Continue reading Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship

Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny

An interactive social campaign from Duracell leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup by inviting football fans to play ‘keepy uppy’ against the brand’s bunny mascot on TikTok while showing off their skills.   Created in harness with agency Wunderman Thompson UK, Duracell’s social soccer game seeks to drive home a… Continue reading Duracell #BunnyKeepyUppy Challenges Football Fans To Keep Up With The Duracell Bunny

Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break

A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals.   The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break

Britannia Bourbon Ad Fronted By India U-19 Cricket Stars Dhull, Singh & Bawa In ‘Chase Of The Champions’

Late April saw Indian biscuit giant Britannia roll out a new campaign for its famous Bourbons which starred three cricketers from the Indian U-19 cricket team which recently won the 2022 ICC Under-19 Cricket World Cup (held in the West Indies in January and February).   Conceptualised and created by agency Wunderman Thompson, the hero… Continue reading Britannia Bourbon Ad Fronted By India U-19 Cricket Stars Dhull, Singh & Bawa In ‘Chase Of The Champions’

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Degree® Deodorant Hosts the World’s-First Marathon in the Metaverse, Helping to Shape a More Inclusive Culture of Movement in the New Virtual World

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper.   Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)

Hellmann’s teased its return to the Super Bowl commercial game by paring up with another ‘mayo’ in the form of former New England Patriots linebacker and now coach Jerod Mayo as well as comedian Pete Davidson for a social spot which is part of a wider effort to get viewers to ‘make taste, not waste’… Continue reading Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)

John West Protein+ Sponsors AFLW ‘The Inside Game’ Vodcast Series

On 8 November AFLW launched a new vodcast called ‘The Inside Game’ sponsored by John West Protein+ hosted by Hawthorn Football Club’s first-ever AFLW coach Bec Goddard.   Each week the vodcast will take listeners/viewers/fans behind the scenes of the AFLW and the AFL with a focus on high-performance experts giving their insights – including… Continue reading John West Protein+ Sponsors AFLW ‘The Inside Game’ Vodcast Series

Liverpool FC Star Mo Salah Flies To The Moon In #ChallengeYourself Vodafone Egypt Campaign

A September campaign for Vodafone Egypt saw the Liverpool FC attacker and national team skipper Mohamed Salah fly to the moon.   The message behind the campaign seeks to encourage and inspire viewers to challenge themselves while Vodafone will support them in bringing them closer to their dream.   As the football star and the… Continue reading Liverpool FC Star Mo Salah Flies To The Moon In #ChallengeYourself Vodafone Egypt Campaign

The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020

A new integrated ad campaign from UK national tabloid The Sun is built around the power of football to bring people together and unite the nation running under the copy line ‘Eur All Invited’.   The multi-channel campaign launched in 6 June and runs through the tournament until 11 July and spans TV, VOD, radio,… Continue reading The Sun Launches Integrated ‘Eur All Invited’ Campaign Leveraging UEFA Euro 2020

Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games

A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban.   The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games