The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’. Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament
Tag: WSL
Women’s Football Is Now ‘Unstoppable’ Asserts Barclays Women’s Super League New Season Brand Platform
Building on the success of UEFA Women’s Euro 2022, the FA Barclays Women’s Super League rolled out a new brand platform for the start of the 2022/3 season titled ‘Unstoppable’. The multi-channel, UK marketing burst was designed to drive home the message that women’s football is no longer on a journey, but rather that… Continue reading Women’s Football Is Now ‘Unstoppable’ Asserts Barclays Women’s Super League New Season Brand Platform
Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand. The programme features a team of five former professional athletes and their best friends who compete in a series of ‘dialed up to the max’… Continue reading Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels. As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global ‘Be Who You Are’ series which celebrates self-expression and doing what you love. The film explores Wilson’s recent decision to step back from competing on… Continue reading Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest
Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
The Barclays FA Women’s Super League (WSL) launched its new 2021/22 season with a promotional campaign built around a hero spot called ‘It’s All Kicking Off’. The season launch spot stars several of the league’s biggest stars and showcases the entertainment side of the league – positioned 2021/22 as its biggest season yet. … Continue reading Barclays FA Women’s Super League ‘It’s All Kicking Off’ Film Promotes 2021/22 Season
Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the Official Eyewear and PPE Partner of professional surfing’s global governing body. The tie-up was announced via a campaign led by a hero ‘starting a new… Continue reading Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
Late January and early February saw the launch of the World Surf League’s (WSL) ‘We Are One Ocean’ campaign which calls for the protection of 30% of the planet’s oceans by 2030 (dubbed ‘30×30’) to further build support for its mission to protect nature and life on earth. The multi-channel campaign sees the global pro… Continue reading WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
Aussie World Champion Stephanie Gilmore Stars In Corona’s Latest Global Surf Campaign
The start of November saw Corona roll out the latest wave of its surf led work in the form of a global campaign starring Australian sports icon and seven-time world surfing champion Stephanie Gilmore. The creative, which is led by a documentary style short film about Gilmore’s epic surf trip to Fiji’s idyllic Coral… Continue reading Aussie World Champion Stephanie Gilmore Stars In Corona’s Latest Global Surf Campaign
WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing Glowing Gone’ in the form of a global campaign advocating for greater funding and action for coral reef conservation. The campaign’s core approach is to… Continue reading WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation
The World Surf League (WSL), in partnership with the Surfrider Foundation, has launched a new global cause campaign – #StopTrashingOurWaves – that aims to inspire, educate and empower surf fans and ocean lovers by raising awareness of ocean ecology and addressing critical environmental issues as they apply to the WSL Championship Tour and to Big… Continue reading WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation
Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
Jeep Australia launched its first local campaign activating its global partnership with the World Surf League (WSL) called ‘The Road To Hawaii’. Developed via Melbourne creative agency Dig&Fish and media agency Starcom to complement its global sponsorship of the World Surf League, the multi-channel campaign aims to act as a call to the waves… Continue reading Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
