UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football. Launched across UEFA’s digital and social channels and running on TV around UEFA Champions League games from 8 March, ‘Football Skills For Life’ demonstrates how… Continue reading UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
Tag: Women’s Sports
espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
On October 25, during NFL Monday Night Football, ESPN launched a espnW sub-brand campaign called ‘That’s A W.’ with an empowering message aimed at supporting women’s sport and reshaping the conversation around it. The marketing burst is anchored by the ‘That’s a W.’ line and declares to viewers and fans that a W is… Continue reading espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium. The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
