A late October female sporting empowerment campaign from New York Marathon sponsor Michelob Ultra unveiled a new ‘Run Fund’ through a campaign called ‘The Race To Equality’ that shines the spotlight on Kathrine Switzer – the first woman to ever run the Boston Marathon who ‘broke barriers to help millions of women run marathons’ –… Continue reading Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
Tag: Women’s Sport Foundation
Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Frito-Lay owned Cracker Jack rolled out a ‘Cracker Jill’ campaign championing women’s equality in sports which leveraged the 2022 Major League Baseball (MLB) season and the snack brand’s long-running links to the game. The initiative revolved around the 125-year-old Cracker Jack brand’s empowering gender equality makeover which saw its iconic ‘Sailor Jack’ brand character… Continue reading Cracker Jack Created ‘Cracker Jill’ To Champion Gender Equality In Sport & Leverage New MLB Season
Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
Michelob Ultra launched a high profile marketing push around Super Bowl LVI at the start of February called ‘Superior Bowl’ which features NFL legend Peyton Manning and tennis super star Serena Williams and champions gender equality. The campaign is led by a hero ‘Superior Bowl’ commercial, includes an appearance by Williams in a live… Continue reading Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation
US quick service restaurant chain Denny’s promotes the limited time return of its Super Slam breakfast by partnering with Stanford University basketball player and dunk phenomenon Fran Belibiyt for a campaign titled #SuperSlamFran which also supports the Women’s Sports Foundation. Denny’s marketers drive home the message that its breakfast is a slam dunk via… Continue reading Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation
