FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues.   The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative

TikTok, an official sponsor of UEFA Euro 2022, linked up with influencers, pundits and creators to produce a series of social videos themed around #SwipeOutHate which aims to combat negativity around the tournament.   TikTok teamed up with BBC presenter and former England right back Alex Scott (@alexscott), current Lioness stars Mary Earps (@1maryearps) and… Continue reading UEFA Partner TikTok Leverages Euro 2022 By Extending Its #SwipeOutHate Initiative

LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership

UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models   The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership

Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business

On 1 July, five days ahead of UEFA women’s Euro 2022 kick off, Visa released the main creative wave of its multi-strand host country campaign which championed both women in football and women in business titled ‘When More Of Us Play, All Of Us Win’.   The activation, created by agency Wieden & Kennedy London… Continue reading Visa ‘When More Of Us Play, All Of Us Win’ Multi-Strand Euro 2022 Work Champions Women’s Soccer & Business

EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022.   The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’

In the first week of July, on the day UEFA Euro 2022 kicked off, Nike rolled out a campaign called ‘Never Settle, Never Done’ championing women’s football and showcasing the confidence, speed and technical ability shown by women on the top of their game.   ‘Never Settle, Never Done’ was conceived by agency W+K London and aimed… Continue reading Nike Leverages UEFA Euro 2022 & Champions Women’s Football Via ‘Never Settle, Never Done’

UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off

Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities   Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off

Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright.   The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon.   Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing Field / ‘Joga Na Subida’.   Brand research found that women’s sport in Brazil and around the world is often marginalised, usually underfunded and sometimes simply… Continue reading Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football

5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain of Iceland’s national team – from pregnancy and back to elite football.   Produced by Copa90 for the German sportswear brand, the monthly content began in… Continue reading Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football