Tag Archives: Women’s Cricket

The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder

The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder

England cricket icon Lydia Greenway’s recently launched women’s cricket talent search programme – The 1 – teamed up with leading sports footwear brand PAYNTR as its Official Footwear Partner. >>
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Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign

Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign

Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’.   The campaign, >>
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Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted

Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted

Early April saw Royal Challenge Sports Drink launch #ChallengeAccepted: a campaign that challenges gender-based stereotypes in cricket and shines a spotlight on the idea of sports equality that will >>
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Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign

Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign

The Australian cricket governing body builds on its elite women’s cricket #WatchMePlay campaign (see case study) with a new thread called #WatcheMeGrow to promote junior girls cricket.   Timed >>
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Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season

Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season

Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME.   The creative aims to be both a bold celebration of Australian >>
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CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign

CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign

As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of >>
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CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign

CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign

Commonwealth Bank (CommBank) is rolling out its first major activation since shifting its core Cricket Australia partnership to the women’s team with a new initiative timed to leverage rising >>
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ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup

ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup

Early June sees the England & Wales Cricket Board (ECB) launch a major new integrated campaign, called ‘Go Boldy’, to raise the profile of the England women’s cricket team. >>
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