Disney-owned Indian sports media behemoth Star Sports rolled out a campaign titled #BlueKnowsNoGender to promote its upcoming coverage of the Indian Women’s Team’s December home series Australia and begin its lead in to next year’s ICC Women’s T20 World Cup which will be held in South Africa in February 2023. Conceptualised and created by… Continue reading Indian Media Giant Star Sports Promotes Women’s Cricket History With #BlueKnowsNoGender
Tag: Women’s Cricket
ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
July saw the England & Wales Cricket Board (ECB) continue to celebrate a major year for women’s cricket through an integrated brand platform and marketing campaign called ‘We Got Game’. The multi-stranded initiative sets out to help young women and girls access the game and thus to discover and support a new generation of female… Continue reading ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder
England cricket icon Lydia Greenway’s recently launched women’s cricket talent search programme – The 1 – teamed up with leading sports footwear brand PAYNTR as its Official Footwear Partner. The 1 is a competitive programme which seeks to find discover cricket’s future top ranked female all-rounder. Modelled partly on the testing framework of the… Continue reading The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder
Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
Cricket Australia sponsors Commonwealth Bank (CommBank) have launched an integrated campaign celebrating women in cricket with a reinterpretation of the nation’s classic song ‘C’mon Aussie, C’mon’. The campaign, which was conceived and created by agency GHO Sydney, highlights female players from the past, present and future of the sport to promote the ICC Women’s… Continue reading Commbank Revives “C’mon Aussie, C’mon” For New Cricket Australia’s Women’s Cricket Campaign
Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted
Early April saw Royal Challenge Sports Drink launch #ChallengeAccepted: a campaign that challenges gender-based stereotypes in cricket and shines a spotlight on the idea of sports equality that will lead to a better tomorrow on and off the field. The Diageo owned brand’s initiative aims to generate support for the first-ever mixed gender T20… Continue reading Royal Challenge Challenges Gender Stereotypes In Cricket With #ChallengeAccepted
Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign
The Australian cricket governing body builds on its elite women’s cricket #WatchMePlay campaign (see case study) with a new thread called #WatcheMeGrow to promote junior girls cricket. Timed to coincide with the ‘International Day of the Girl’, ‘Watch Me Grow celebrates girls cricket and focuses on the confidence derived from playing the game and… Continue reading Cricket Australia Expands Women’s ‘#WatchMe Play Campaign With Girls #WatchMe Grow’ Junior Cricket Campaign
Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
Early August saw Cricket Australia roll out a powerful new marketing campaign for women’s cricket called #WATCHME. The creative aims to be both a bold celebration of Australian women’s cricket, an exploration of how much work and effort it takes to be an elite female cricketers, a rallying cry for Australians to get behind… Continue reading Cricket Australia Rolls Out #WatchMe Women’s Cricket Campaign Ahead Of New International Season
CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
As the women’s teams begin this year’s Ashes summer, Commonwealth Bank (CommBank) leverages its partnership with Cricket Australia with a ‘Levelling The Playing Field’ commitment that blends one of the country’s biggest diversity campaigns with the single largest investment in women’s sport in Australia The initiative reflects the bank’s belief ‘that cricket is a… Continue reading CommBank Activates Cricket Australia Tie-Up With ‘Levelling The Playing Field’ Women’s Diversity Campaign
CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
Commonwealth Bank (CommBank) is rolling out its first major activation since shifting its core Cricket Australia partnership to the women’s team with a new initiative timed to leverage rising interest around the current ICC Women’s World Cup. The ‘How Much Do You Really Know About Australian Cricket?’ campaign is spearheaded by a set of… Continue reading CommBank Leverages ICC Women’s World Cup With New Q&A Led Australian Women’s Cricket Campaign
ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup
Early June sees the England & Wales Cricket Board (ECB) launch a major new integrated campaign, called ‘Go Boldy’, to raise the profile of the England women’s cricket team. The core of #GOBOLDLY is led by a cinema advertising (https://www.ecb.co.uk/tv/405799) strand in harness with summer blockbuster Wonder Woman. The time to #GoBoldly is… Continue reading ECB Unveils New, Integrated ‘Go Boldy’ Campaign Ahead Of 2017 ICC Women’s World Cup
