Early February, timed to leverage excitement around and interest in the NBA All-Star Weekend, saw Emirates and the National Basketball Association (NBA) announced a multiyear global marketing partnership which sees Emirates become the Official Global Airline Partner of the NBA. Initially, the tie-up and its various assets were promoted via in-arena branding and presence, social… Continue reading Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup
Tag: WNBA
‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
Thanks to a new season ‘WNBA Game Days Fits’ fashion-focused activation by Changemaker partner Google, the league’s fans no longer need to search high and low for style ideas as Google Lens is offering a new way to showcase the hoops stars’ ‘tunnel fits’. Spanning TV, digital, social and PR and launched around the… Continue reading WNBA Fans Encouraged To Re-Create Favourite Player Outfits Via Google Lens ‘Game Day Fits’
WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off
On 15 May, ahead of the 19 May new season start, WNBA rolled out an integrated ‘More Than Game’ tip-off campaign led by a hero spot and a new tagline. Aiming to build awareness and excitement round the WNBA 27th season, the marketing burst builds on the league’s 2022’s ‘More Than’ theme which explores… Continue reading WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off
‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
At the start of March, PepsiCo’s market leading Gatorade launched ‘Fast Twitch’- a new sugar free energy drink – with an anthemic campaign that builds out from its original NFL tie-up to connect athletes and fans of the NBA, WNBA and MLB and which unveiled an endorser stable of athletes including Zion Williamson, Kahleah Copper… Continue reading Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League. The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning. The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker. The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
League Partner Twitter Reinforces ‘The WNBA Is So Important’ In 2021 Finals Campaign
As the 2021 WNBA Finals tipped off, a 2017 Twitter Sports post sparked a 25th anniversary celebration as Twitter Sports supported its WNBA partnership via a campaign called ‘WNBA Hero Tweet’. Whilst the majority of the 140-/280-character tweets sent on Twitter have very short shelf lives, the one posted by Bleacher Report co-founder Ari… Continue reading League Partner Twitter Reinforces ‘The WNBA Is So Important’ In 2021 Finals Campaign
Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
CarMax rolled out the third iteration of its ongoing ‘Call Your Shot’, basketball themed ad series which sees its team up with superstars Sue Bird, Stephen Curry, Zach Levine and Candace Parker and leverage its partnerships with the NBA and WNBA. The campaign, which spanned broadcast TV and social channels, is built around fun… Continue reading Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
As the ‘2021 WNBA Playoffs Presented by Google’ got under way on 23 September, House of Highlights (HoH) – the multi-platform sports media business acquired by Bleacher Report in 2016 – launched a new campaign under its ‘HighlightHer’ brand focused on female athletes and teams with three major partners Zelle, Nike and Gatorade. Born out… Continue reading Bleacher Report’s ‘HighlightHer’ Teams With Zelle To Champion WNBA Voices Around Playoffs
