Nike Challenges Traditional Parental Views Of Kids Playing Sport In Middle East ‘Rise Of The Kids’ Campaign

Nike challenged traditional views around kids participating in sport in a Middle East regional campaign called ‘Rise Of The Kids’ which encourages parents to think differently about the benefits of being active.   The campaign, developed in harness with agency Wieden + Kennedy Amsterdam and helmed by Director Alaska via Iconoclast, is spearheaded by a… Continue reading Nike Challenges Traditional Parental Views Of Kids Playing Sport In Middle East ‘Rise Of The Kids’ Campaign

Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks

From Tower Bridge and Battersea Power Station, to the Thames Barrier and The White Cliffs of Dover, England Football kit partner Nike projected huge images of the stars of England’s UEFA Euro 2022 team in an outdoor spearhead strand of its ‘You’ve Never Seen England Like This’ campaign.   Several standout players from the team… Continue reading Nike ‘You’ve Never Seen England Like This’ Projects England Lionesses On To National Landmarks

Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots

Nike honoured athlete ambassador Cristiano Ronaldo’s latest career milestones through a multi-strand ‘Greatness Starts With A Goal’ campaign which spanned social media content and the renovation of a community football pitch on the island of Madeira where the Portuguese soccer star was born 36 years ago.   Marking the Portugal skipper’s new status as the… Continue reading Nike Honours Cristiano Ronaldo Via Film, Madeira Football Field Refurb & New Boots

Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad

November saw Nike launch a new campaign in Germany called ‘Helden / Heroes’ showcasing the next generation of stars who are defining a new era of sports and culture in Germany.   The campaign’s empowering message is about celebrating a more holistic definition of what it is to be a sporting or cultural hero: celebrating… Continue reading Nike (+ Bowie) Empower Diverse Next Gen German ‘Heroes’ For Berlin Wall Fall Anniversary Ad