NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry. Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers
Tag: Whisky
Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
Johnnie Walker, which became a partner of Angel City Football Club in June 2021, teamed up with musicians Brittany Howard and Tia P to produce the club’s official anthem – the first original anthem for a US women’s professional sport team. Kicking off our @weareangelcity partnership with ‘Running With The Angels’, the official hype… Continue reading Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Woodford Reserve, the presenting partner and official bourbon of the Kentucky Derby, has launched the pre-release campaign of its limited edition 2020 race product called ‘Spectacle For The Senses’. Working with agency Energy BBDO, the activation is led by a hero spot positioning Woodford as a multi sensory drinking experience alongside sponsorship of the Kentucky… Continue reading Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
To leverage heightened interest around the NBA Playoffs, mid May sees new NBA sponsor Jack Daniels lobby the league for a new franchise in its home town of Lynchburg, Tennessee. The campaign, by agency Arnold Worldwide, is the first activation in the new partnership between the NBA and the Brown-Forman owned brand: one which… Continue reading NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
A few days ahead of the first tee-time, Ballentine’s whisky leverages Ryder Cup excitement by offering golf fans a chance to take on Ryder Cup legend Paul McGinley in an interactive video called ‘Call The Shots’. This virtual game, developed with production outfit Just So, at Ballantine’s Golf Club sees users play McGinley on… Continue reading ‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’
Present and past McLaren F1 drivers Jenson Button and Mika Hakkinen join Jude Law and a host of famous faces to front Johnnie Walker’s biggest global marketing campaign ever – ‘Joy’. The whisky brand activates its F1 McLaren Honda partnership within its new campaign and Button is positioned as a Johnnie Walker ambassador who has… Continue reading Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’
Royal Salute’s ‘Horsemanship’ Short Film Builds Out From Polo Sponsorships
High end whisky brand Royal Salute brings to life its in-depth support for polo and reaches broadly beyond the sport into the world of horsemanship with a new film fronting its ‘Stories of Power and Grace’ initiative. The beautiful and considered creative aims to explore the emotional connection between ‘man and horse’ by drawing… Continue reading Royal Salute’s ‘Horsemanship’ Short Film Builds Out From Polo Sponsorships
Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online
Jim Beam’s innovative and ambitious 2014 Pitchfork Festival sponsorship is part of a growing trend for sponsors and music property owners to use digital platforms in order to extend the life of music show partnerships long after the last live note has been played. The ‘Pitchfork Nightcap’ initiative not only sees the drinks brand… Continue reading Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online
‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth. The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Pernod Ricard’s Ballantine’s brand, one of the world’s best selling blended whiskies, has partnered with Spanish pop stars ‘La Oreja de Van Gogh’ on a new crowd-sourced creative initiative which gives fans the chance to pen the lyrics for the band’s new track. This whisky-backed consumer song writing campaign, part of Ballantine’s ‘Plan… Continue reading Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
To celebrate the brand’s 162 anniversary, Jack Daniel’s is rolling out a series of crowd-funded gigs in Brazil. This crowd-funded initiative, in which Mr Jack himself was purportedly the first fan to sign up and bank roll 50% of the cost of the concerts ($72,000), sees the brand launch a joint initiative with crowd-funding music… Continue reading Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
