NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry. Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers
Tag: Whiskey
Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
Johnnie Walker, which became a partner of Angel City Football Club in June 2021, teamed up with musicians Brittany Howard and Tia P to produce the club’s official anthem – the first original anthem for a US women’s professional sport team. Kicking off our @weareangelcity partnership with ‘Running With The Angels’, the official hype… Continue reading Johnnie Walker Teams Up With Brittany Howard & Tia P For Angel City FC ‘Running With The Angels’ Anthem
The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Woodford Reserve, the presenting partner and official bourbon of the Kentucky Derby, has launched the pre-release campaign of its limited edition 2020 race product called ‘Spectacle For The Senses’. Working with agency Energy BBDO, the activation is led by a hero spot positioning Woodford as a multi sensory drinking experience alongside sponsorship of the Kentucky… Continue reading Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
With the Kentucky Derby postponed until September, the race’s bourbon brand partner and broadcaster NBC sought to keep some of the event’s traditions alive on the first Saturday in May – the day the race is usually run. With the Churchill Downs stands and track empty and silent due to the coronavirus outbreak, race… Continue reading Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots. The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot
NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
To leverage heightened interest around the NBA Playoffs, mid May sees new NBA sponsor Jack Daniels lobby the league for a new franchise in its home town of Lynchburg, Tennessee. The campaign, by agency Arnold Worldwide, is the first activation in the new partnership between the NBA and the Brown-Forman owned brand: one which… Continue reading NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’
Present and past McLaren F1 drivers Jenson Button and Mika Hakkinen join Jude Law and a host of famous faces to front Johnnie Walker’s biggest global marketing campaign ever – ‘Joy’. The whisky brand activates its F1 McLaren Honda partnership within its new campaign and Button is positioned as a Johnnie Walker ambassador who has… Continue reading Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’
Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon
In the USA, Kentucky means horse racing and bourbon – that’s the message behind a new racing campaign from Woodford Reserve. Woodford Reserve, the official bourbon of the Kentucky Derby, is leveraging its status at this year’s famous 141st ‘Run for the Roses’ race by rolling out limited edition 2015 Kentucky Derby commemorative bottles.… Continue reading Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon
Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online
Jim Beam’s innovative and ambitious 2014 Pitchfork Festival sponsorship is part of a growing trend for sponsors and music property owners to use digital platforms in order to extend the life of music show partnerships long after the last live note has been played. The ‘Pitchfork Nightcap’ initiative not only sees the drinks brand… Continue reading Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online
‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth. The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
