Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a new, player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion. The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully… Continue reading Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
Tag: Western Union
Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Mid August sees Bayern Munich extend its corporate alliance with Qatar’s Hamad International Airport (HIA) with a logo-led shirt sleeve sponsorship that also includes a player-fronted airport arrival film and a new pop-up shot. The team’s first ever sleeve sponsorship sees the Bundesliga champions and HIA extends their commercial partnership for a further six years.… Continue reading Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Western Union’s ‘Pass’ UEFA Europa Educational Initiative
Patrick Vieira is the brand ambassador and front man for Western Union’s new educational CSR initiative that activates its rights as the new Global Partner of the UEFA Europa League. The scheme sees the Western Union Foundation turn every successful pass in this season’s competition into cash funding to support one day’s education… Continue reading Western Union’s ‘Pass’ UEFA Europa Educational Initiative
