Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest

January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100.   View this post on Instagram A post shared by Wembley Stadium (@wembleystadium)   To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest

Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann

Booking.com listed a fantastic ‘Pitch View Penthouse’ for the Wembley Final to activate its UEFA Women’s Euro 2022 partnership and spearhead its activation which also includes an ‘It All Starts With A Booking’ spot-led strand starring player ambassadors Millie Bright and Linda Dallmann.   As the Official Accommodation Booking Partner of the UEFA Women’s Euro… Continue reading Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann

Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience

BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out   Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience

Dettol Product Stations & OOH #PlayOn Match Ritual Messaging Helps Safe Supporter Return At Emirates FA Cup Final

Dettol, the Official Hygiene Partner of The Football Association (The FA) and of Wembley Stadium connected by EE, championed safe hygiene protocols with sanitising stations and outdoor messaging around the stadium to serve returning fans for The Emirates FA Cup Final.   The Reckitt-owned business, the UK’s leading disinfectant brand, leveraged its partnerships with the… Continue reading Dettol Product Stations & OOH #PlayOn Match Ritual Messaging Helps Safe Supporter Return At Emirates FA Cup Final

EE Leverages Wembley Stadium Sponsorship With ‘Game Face’ For FA Cup Final Rounds

EE leveraged its Wembley Stadium sponsorship by offering football fans an opportunity to get behind their team at the 2020 ‘Heads Up FA Cup Final’ by beaming fan reactions across the stadium’s pitch-side digital displays on match day.   Part of the telco’s mission to make Wembley the most connected stadium in the world, EE… Continue reading EE Leverages Wembley Stadium Sponsorship With ‘Game Face’ For FA Cup Final Rounds

The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final

The Football Association screened a bespoke film projection ahead of the 2019 SSE Women’s FA Cup Final called ‘Journey To Wembley’ that followed two players’ journeys to the pinnacle of their sport and aimed to boost interest, build excitement and drive ticket sales.   To promote the game between Manchester City and West Ham United,… Continue reading The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final

EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship

EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium.   The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship

EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show

Spring saw UK mobile telecoms provider EE leverage its sponsorship of Wembley by offering kids a chance to create a light show for the stadium’s famous arch via a code teaching app.   Focusing on an initiative that teaches seven to 11-year-olds how to code, Wembley stadium sponsor EE is running the educational initiative in… Continue reading EE’s ‘Light The Arch’ Teaches Kids To Code Via A Wembley Light Show