EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022.   The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations

Early April saw the UK health and beauty retailer Boots unveil a new major soccer sponsorship strategy with landmark women’s football investments led by penning three-year partnerships with the five football associations of the British Isles.   The partnerships were unveiled through an official PR push with the tie-ups simultaneously announced across the brand’s digital… Continue reading Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations

Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers

Early September sees the Welsh FA relaunch ‘Together Stronger’ ahead of the team’s match against Moldova as it seeks to continue to revolutionise the perception of Welsh football.   The refreshed identity sees host country Russia provide the starting creative point for the campaign graphics.   Agency Designroom Sport stuck with the successful ‘Together Stronger’… Continue reading Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers