The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
Tag: Wellbeing
Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’
The International Olympic Committee (IOC) launched a global TV-led ‘Stronger Together’ campaign in mid-June showcasing athletes’ stories of their journey to Tokyo 2020 and aimed at uniting and inspiring fans ahead of the delayed Olympic Games. As well as current competitors like Naomi Osaka, Yusra Mardini, Nyjah Houston and Andre De Grasse, the hero spot… Continue reading Olympians Past & Present Front New IOC Spot To Show Fans They’re ‘Stronger Together’
Shot Put Superstar Dame Valerie Adams Shows How ‘Small Leads To Great’ In AIA Campaign
The second half of March saw legendary Kiwi shot putter Dame Valerie Adams front a new campaign for AIA New Zealand championing the power of small, achievable steps called ‘Small Steps Matter’. Adams – a four-time World Champion, two-time Olympic Champion and three-time Commonwealth Games champion – leads a campaign which aims to explode the myth of overnight… Continue reading Shot Put Superstar Dame Valerie Adams Shows How ‘Small Leads To Great’ In AIA Campaign
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
