Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign

German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’.   The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign

Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film

Filipino multinational quick service restaurant chain Jollibee teamed up with Olympic gold medalist Hidilyn Diaz for a marketing campaign called ‘Ginto’ spearheaded by a short film about the athlete’s ‘lakas at puso / strength at heart’ story.   Created by McCann Worldgroup Philippines and directed by Pepe Diokno, Jollibee’s latest Kwentong Jollibee ‘Ginto’ spot chronicles… Continue reading Filipino Olympic Gold Medalist Hidilyn Diaz Fronts Fast Food Chain Jollibee’s ‘Ginto’ Short Film