UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use of the term ‘women’s football’ to describe games played by women’s teams.   Reflecting its commitment to ‘diversity’ – one of the auto group’s seven pillar… Continue reading UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand.   The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’