Tag: Website

Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’

Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’

Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign

A 2023 iteration of ongoing ‘The Knock-On Effect’ road safety collaboration between Transport For NSW and the NSWRL Blues rolled out in August with a campaign titled ‘Decision Time’ fronted by Westpac NSW Blues players and coaches   The initiative core idea is that both on and off the field, rugby league players are faced… Continue reading Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign

Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite

The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the club’s UK and US fanbase based around a historic event jersey celebrating the club’s 1967 LA Wolves team.   Wolves branding partner Avery Dennison, a materials… Continue reading Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win?   Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’.   The brand backed, multi-national programme is anchored by  a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments.   Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo

Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’

In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’

MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk

At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by America’s milk companies), launched an experiential initiative called ’26.2’ to sponsor all female marathon runners and generate awareness of gender inequalities in sport in doing so.   At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by… Continue reading MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk

LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’..   Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’