Tag Archives: Website

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’ Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered >>
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Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign

As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of >>
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Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road >>
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Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the >>
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England Football & Goal Click Launch Powerful Disability Football Photography Series England Football & Goal Click Launch Powerful Disability Football Photography Series

England Football & Goal Click Launch Powerful Disability Football Photography Series

England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series in collaboration with >>
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‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal ‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal

‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal

A Spring 2022 campaign for athleisure brand Lacoste’s summer range, called ‘Go For Lacoste’, revolves around how very different people – from different generations, genders and walks of life >>
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Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. >>
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LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film

LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film

The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper >>
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Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation

Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation

The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push >>
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