Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation

Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film

New Zealand based sportswear brand Canterbury celebrated 120 years of inspiring and supporting generations of athletes with a flagship anniversary brand film showcasing the apparel retailer’s sporting and cultural heritage. The film, titled ‘Canterbury of New Zealand: 120 Years’ seeks to capture the brand’s legacy and celebrate some of the most iconic moments: from sailing… Continue reading Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film

Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success

Netball Australia principal partner Suncorp rolled out the latest wave of its ‘Team Girls’ activation platform on 18 March with a campaign called ‘For Every Girl’s Endgame’ that celebrates all the various way that girls can ‘win’ through netball.   The latest wave of work in the Australian financial brand’s ‘Team Girls: Endgame’ platforms, developed… Continue reading Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success

Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest

January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100.   View this post on Instagram A post shared by Wembley Stadium (@wembleystadium)   To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest

Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’

On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris.   Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’

Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

The start of September saw UK financial giant Barclays collaborate with creative agency M&C Saatchi Sport and Entertainment, on a multi-channel football campaign opening up its ‘Barclays Community Football Fund’ to the public as part of the bank’s commitment to make football more accessible and to boost participation at every level across the country.  … Continue reading Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

SkyBet Promotes ‘Start of Season Hub’ & Drives App Downloads Via Integrated Campaign & Online Debates

SkyBet, the UK media brand’s gaming offshoot, began to build buzz and excitement ahead of the 2022/23 football season by tapping into the hopes and dreams of football fans across the UK with the launch campaign promoting its ‘Start of Season Hub’ on its website and on its app.   The new hub offers supporters… Continue reading SkyBet Promotes ‘Start of Season Hub’ & Drives App Downloads Via Integrated Campaign & Online Debates

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona.   While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England.   The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes

Sportswear behemoth Nike teamed up with The GenderCool Project in March to roll out a joint campaign celebrating trans student athletes which highlights the delight, joy and benefits that young people get from sports.   Working with a team at Swissa Creative coordinated by Kobi Swissa, the campaign is spearheaded by a 30-second mission spot… Continue reading Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes

NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality

In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’.   The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality