Tag: Web film

Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull

Tyre giant and IOC TOP sponsor Bridgestone is activating its Olympic rights in the UK with an athlete fronted campaign, called ‘Chase Your Dream, No Matter What’, that promotes the idea that anything is possible if you the belief and support.   Spearheaded by a trio of British athlete endorsers – decathlon legend Daley Thompson,… Continue reading Bridgestone UK Launches Olympic ‘Chase Your Dream, No Matter What’ With Thompson/Mears/Hull

England Rugby Mark Record Win Run Via Digital/Social Video Salute 

To mark their world record equalling string on 18 consecutive rugby union wins, England Rugby releases a short film looking back at the run which dated back to October 2015.   Following defeat to Ireland in the last game of the RBS 6 Nations, a tournament England won for the second consecutive year, the ‘England’s… Continue reading England Rugby Mark Record Win Run Via Digital/Social Video Salute 

‘Break Free’: The Not-By-Adidas 1970s Retro Adidas Commercial That’s Gone Globally Viral

The emotionally powerful and unusually fresh retro Adidas spot ‘Break Free’ has gone globally viral.   The film, which portrays the dream of an elderly man who yearns to escape from the restrictions of his retirement home and return to his passion for running, ‘Break Free’ is generating buzz right across the online community, the… Continue reading ‘Break Free’: The Not-By-Adidas 1970s Retro Adidas Commercial That’s Gone Globally Viral

European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai

The latest comic clip in the European Tour’s ongoing ‘Little Interviews’ series sees golfing super star Rory McIlroy grilled by a kid reporter.   The comic Q&A, which took place at the Jumeriah Golf Estates in Dubai, is part of the European Tour’s ongoing, content-led, digital and social engagement programme and this video promoted the… Continue reading European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai

Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush

Audi UK teams up with ‘Me and My Golf’ social media stars Piers Ward and Andy Proudman for a new ‘Night Golf’ campaign promoting the vehicle hi-tech headlights.   PGA instructors Ward and Proudman, who founded Me and My Golf – the largest subscribed golf YouTube channel in the world and aims to bring its… Continue reading Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush

Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign

Reebok unveils new #PerfectNever brand ambassador Gigi Hadid through boxing teaser spot.   The A-List fashionista fronts the sportswear brand’s new multi-channel campaign wearing a pair of Reebok gloves in a set of films and images featuring the model wearing Reebok’s new Perfect Never range.   Released in the first week of October, the new… Continue reading Model Gigi Hadid Fronts Latest Multi-Chanel Reebok #PerfectNever Campaign

Nike’s Latest Inspirational ‘Unlimited’ Commercials Celebrate Trans Olympians & Contemporary Patriotism

Nike has released two new Olympic-themed spots within its ongoing, athlete-ambassador led ‘Unlimited’ campaign: ‘Courage’ (featuring transgender Olympian Chris Mosier) and ‘Together’ (starring Chance the rapper).   Seemingly markedly different subject matters, both commercials align neatly under the sportswear behemoth’s long-running inspirational ‘Unlimited’ initiative.   In ‘Unlimited Courage’ duathlete Chris Mosier, the first transgender athlete… Continue reading Nike’s Latest Inspirational ‘Unlimited’ Commercials Celebrate Trans Olympians & Contemporary Patriotism

Samsung Expands Team GB Activation Via Immersive 360 Degree Of BOA Olympic Home Base

Samsung is offering an exclusive behind the scenes look at Team GB’s Rio Olympics base in a new 360° tour.   The South Korean conglomerate first shared a 360-degree video tour of the British Olympic Association’s temporary home for the Rio Games on its official YouTube channel so fans could have a peek inside Team GB’s Olympic HQ… Continue reading Samsung Expands Team GB Activation Via Immersive 360 Degree Of BOA Olympic Home Base

Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’

Two weeks before the start of the 2016/17 football season, Adidas continues its #FirstNeverFollows idea with a new multi-market campaign, ‘Blah Blah Blah’, led by Paul Pogba and promoting its new boot range.   In addition to the French midfielder star, the campaign, which primarily pushes its X16, Ace16 and Messi16 boots (Pogba himself wears… Continue reading Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’

Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016

Gillette rolls out a global ‘Perfect Isn’t Pretty’ film showcasing its elite athlete ambassador talent in training mode a month before the Olympic Games start in Rio   The aim of the campaign from the world’s biggest male grooming brand is to salute the arduous journey and tough training regimes going on away from the… Continue reading Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016

Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’

Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas.   The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’