Tag: Web film

Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track

Timed to leverage spiking tennis interest around Wimbledon 2018, July saw Roger Federer’s racket supplier Wilson release a quirky initiative that turned the tennis icon’s racket into a musical instrument.   This audio marketing push saw the sports equipment brand team up with Federer and music producer Money Mark to create an original track to… Continue reading Money Mark Makes Federer’s Racket Sing In Wilson’s ‘Play Your Heart Out’ Music Video & Track

Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values

Rugby Australia is rolling out a new nationwide brand campaign, called ‘Part Of More’, that aims to usher in a new era for rugby union in the country by making the sport more accessible, inclusive and relevant to all Australians.   This fresh community focused brand initiative, developed in harness with Sydney based creative agency… Continue reading Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values

‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2

Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2.   The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2

Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars

Vice Sports, the self-proclaimed media channel dedicated to telling stories ‘beyond the game’ has linked with Michelin for a video and editorial series called ‘The 16 Project’ which profiles 16 athletes who were 16 years old in 2017.   Each of these young athletes are rising stars in their sports and the project’s profiles, presented… Continue reading Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars

Disgraced Olympian Ben Johnson Returns (From Ad Ban) To Front Sportsbet ‘Puntmas’ Campaign

Sportsbet has brought back former Olympian Ben Johnson to front its latest Spring racing marketing campaign called ‘Puntmas’.   Johnson, the 100m gold medallist and world record holder who was banned for substance abuse, is again employed as the bookie’s brand endorser for a fresh campaign promoting a new retail platform that enables punters to… Continue reading Disgraced Olympian Ben Johnson Returns (From Ad Ban) To Front Sportsbet ‘Puntmas’ Campaign

Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign

Four days ahead of his blockbuster bout with Floyd Mayweather Jr, Beats is leveraging the fight and its endorser deal with Conner McGregor with a new campaign aiming to show that the UFC star is #AboveTheNoise.   The campaign is led by a hero film, Conor McGregor: Dedicated #AboveTheNoise, featuring the reigning UFC lightweight champion… Continue reading Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign

Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers

Activating its shirt supplier status, Adidas leverages the start of the new soccer season with a groovy, slightly unorthodox Manchester United campaign positioning the club and its players as entertainers and creators.   Launched to coincide with the start of the 201/18 premier League season, the sportswear giant’s #HereToCreate club campaign positions the team as… Continue reading Adidas Starts Season With Eclectic #HereToCreate Man Utd Spot Positioning Team As Performers

Paddy Power Activatives Around New Soccer Season Via ‘Away Day Footy Fan’ Cause Campaign

Paddy Power is leveraging the start of the new football season with a new campaign celebrating the commitment of a disabled football fan travelling to an away match.   The campaign is spearheaded by a new spot, called ‘Away Day Footy Fan’, which follows a man overcoming jammed full carriages and supporter stampedes as he… Continue reading Paddy Power Activatives Around New Soccer Season Via ‘Away Day Footy Fan’ Cause Campaign

Integrated ECB Campaign Launches ‘All Stars Cricket’ Programme To Introduce The Game To 50000 Kids

March sees the English & Wales Cricket Board (ECB) launch ‘All Stars Cricket’: a new participation programme that aims to introduce the game to 50,000 children.   The initiative’s launch is promoted by a multi-platform ECB campaign that aims to target parents of kids (aged between five and eight) to take part in the programme… Continue reading Integrated ECB Campaign Launches ‘All Stars Cricket’ Programme To Introduce The Game To 50000 Kids

Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign

Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season.   In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign

MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day

It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day