On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: We Are Social
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships. The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
At the start of January German sportswear giant Adidas launched a new running campaign promoting its iconic Adistar trainer/sneaker called ‘The Long Slow Run’ fronted by long distance runner and mental health advocate Jake Tyler who stars in a 60-minute online film showcasing the art and rhythm of the long, slow run. Tyler, who… Continue reading Jake Tyler & Adidas Promote Adistar Trainers Via A 60-Minute Film Called ‘The Art Of The Long Run’
Juventus ‘Dont Sit & Watch’ Supports International Day For The Elimination of Violence Against Women
A new campaign from Italian football giants Juventus called ‘Don’t Sit And Watch’ sees the club support the UN’s International Day for the Elimination of Violence Against Women by turning one-in-three seats in the club’s Allianz Stadium orange to represent the one in three women who endure violence during their lifetime. Created in collaboration… Continue reading Juventus ‘Dont Sit & Watch’ Supports International Day For The Elimination of Violence Against Women
Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Kayo Sports partnered with TikTok in a new contest campaign called #KayoHousemate which aims to raise awareness and consideration among young Australian sports fans. The campaign, developed in harness with socially-led creative agency We Are Social, builds on the Aussie sports streaming service’s new ‘Sport Lives Here’ brand campaign and saw it recruit Sydney Roosters… Continue reading Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
8 July saw Rangers FC roll out a brand refresh, labelled ‘READY’, spanning its club-wide visual assets ranging from its crest and typeface to its mobile and digital platforms. Described as a brand evolution, the reworked branding launched alongside the key pillars in the club’s digital transformation project including a new website and app… Continue reading Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
Tottenham Hotspur FC & Audi – ‘Dare To Be Different’
Audi leveraged its Tottenham Hotspur FC partnership through a 2018-19 season social video series which brings to life the car company and club’s shared ‘dare to be different’ philosophy and approach. The campaign focused on building the brand and created an emotional connection between fans and the auto company through online videos which placed… Continue reading Tottenham Hotspur FC & Audi – ‘Dare To Be Different’
Audi Showcases New Spurs Stadium Via Cockerel Fronted Social Campaign Ahead OF CL Final
Tottenham Hotspur partner Audi UK brought the team’s iconic cockerel mascot for an ad adventure for a social campaign showcasing the club’s new stadium and leveraging the 1 June UEFA Champions League Final. The campaign, created and produced in harness with agency We Are Social Sport and We Are Social Studios, sees sponsor Audi… Continue reading Audi Showcases New Spurs Stadium Via Cockerel Fronted Social Campaign Ahead OF CL Final
Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two brands coming together in a humorous twist on “run-of-the-mill” sponsorship content. Led by a digital/social spot starring a team of current Spurs stars – including Dele Alli, Christian Eriksen, Davinson Sanchez and Lucas Moura – as… Continue reading Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation. The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival. The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
