Tag: Wavemaker

Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC

Ahead of the start of the 2023 Bledisloe Cup (in late July) and the 2023 Rugby World Cup (in early September), confectionary giant Cadbury rolled out a sentimental brand campaign leveraging its tie-up with Rugby Australia.   Developed with agency Ogilvy, produced by Good Oil and with media handled by Wavemaker, the campaign’s anchor ad… Continue reading Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC

Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers

Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers

Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign

Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign

William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign

Global betting firm William Hill launched an upbeat new master brand relaunch debuting to leverage spiking sporting interest around the UEFA Champions League Final and ahead of the UEFA Euro 2020 kick-off which celebrates a shared passion for sport and heralds the return of the public to major sports events.   Positive in tone as… Continue reading William Hill Celebrates Passion For Sport Via ‘Let The Good Times Roll’ Campaign

Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home

The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home.   The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home

Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast

To push its Document Cloud, Adobe debuted an inventive, experiential television commercial during The PGA Tour’s AT&T Pebble Beach Pro-Am on the Golf Channel – the first ever native integration to use the green of a golf course.   The initiative saw the ‘PDF Like A Boss’ logo appear between tournament play.   Following the… Continue reading Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast

Dare To Sponsor – Special Olympics Belgium

The Special Olympics sought to sign up more sponsors and convince new companies to support athletes with a mental disability through a B2B campaign which mimicked genuine, existing mainstream Belgian sports sponsorship campaigns (across the same platforms as the originals) to target major brands by daring them to partner Special Olympic athletes.   Territory: Belgium… Continue reading Dare To Sponsor – Special Olympics Belgium

Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative

Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience   The telco teamed up with rights holder Vision N and content agency Wavemaker for a CSR initiative in Cornish during a mid August weekend based around three festival ‘beach cleans’.   The objective behind the initiative… Continue reading Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative