A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
Tag: Wales
Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner
Promoting Wrexham AFC’s new partnership with global technology company HP Inc, club co-chairs Rob McElhenney and Ryan Reynolds fronted a new ‘Up(grade) The Town’ campaign. First posted on their personal social feeds and then running across the newly promoted League Two club’s own digital channels and HP’s platforms, the launch activation kicked off with… Continue reading Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the traditional Boxing Day matches. According to the campaign’s supporting PR material, every 90 minutes 25 households become homeless in England alone. Thus, between the opening… Continue reading England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
To promote the start of the National League, the fifth division of the English soccer pyramid, title sponsor Vanarama leveraged the media interest in and fan excitement around Wrexham AFC’s takeover by US movie stars Ryan Reynolds and Rob McElhenney through a giant outdoor promotional stunt on a hillside overlooking the Welsh market town. … Continue reading National League Sponsor Vanarama Marks Kick Off Via Hollywood-Style Wrexham Sign Stunt
TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Ryan Reynolds and Wrexham AFC co-owner Rob McElhenney both made their own personal debuts on the en-vogue short-form video app to mark the North Wales’ National League club’s new two-year shirt sponsorship deal with TikTok. Following from Hollywood megastar ownership and the linked ‘Welcome To Wrexham’ FX documentary series, the team’s visibility rose again… Continue reading TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four UK Football Associations. To promote the fast food brand’s Fun Football initiative of free soccer training sessions for the children aged five-to-11 at 600 locations… Continue reading Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
With assistance from translator Maxine, new Wrexham AFC owners Ryan Reynolds and Rob McElhenney launched an official trailer across the club and their personal social platforms to announce the commissioning of a new FX docu-series called ‘Welcome To Wrexham’. WELCOME TO WREXHAM | FX Entertainment orders docuseries ⚪️ #WxmAFC — Wrexham AFC (@Wrexham_AFC) May… Continue reading Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
On 12 January the England and Wales Cricket Board (ECB) announced an extension of its partnership with LV=General Insurance (LV=GI) which sees the insurer become the ECB’s long-term Official Title Partner of Men’s and Women’s Test Cricket and of the Men’s County Championship. The new tie-up will run until the end of 2023 and will… Continue reading LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
