USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’

Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport.   The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’

VW Brazil Gol Model Tribute Transforms Car Into A Goalpost At Santos’ Vila Belmiro Stadium

Volkswagen (VW) Brazil paid tribute to its iconic, best-selling Gol model in Brazil to mark the end of production after 42 years, by transforming one of the final Gol models ever manufactured into an actual goalpost at the famous Vila Belmiro Stadium – home of Santos FC.   ‘Gol’ in Portuguese means ‘Goal’ and the… Continue reading VW Brazil Gol Model Tribute Transforms Car Into A Goalpost At Santos’ Vila Belmiro Stadium

#GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss

The most popular car in Brazil is the Volkswagen (VW Gol) – the Portuguese word for Goal – and, to support the national team at the 2022 FIFA Men’s World Cup, VW Brazil sent seven Brazilian-made, 2014 edition Gols back to Germany to ‘reset the balance of the footballing universe’ in reference to the infamous… Continue reading #GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss

USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad

USA Men’s National Soccer Team captain Christian Pulisic fronted an ‘Pressure Makes Diamonds’ campaign promoting VW‘s ID.4 as US production of the auto giant’s flagship electric vehicle starts.   The campaign promotes VW’s 2022 ESUV the ID.4 – Volkswagen Group’s most popular all-electric model – and it also leverages the German car company’s three-year official… Continue reading USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad

VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign

Volkswagen’s (VW) ‘Tiny Buzz Car’ activated the German car giant’s UEFA partnership at the Women’s Euro 2022 tournament via a campaign which linked the on-pitch, miniature remote control car delivering the official match ball for kick-off to an anthromorphised social media campaign.   The official UEFA automotive partner sought to capture fan attention and generate… Continue reading VW Activates UEFA Women’s Euro 2022 Via ‘Tiny Buzz Car’ On-Pitch Stunt & Social Campaign

UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use of the term ‘women’s football’ to describe games played by women’s teams.   Reflecting its commitment to ‘diversity’ – one of the auto group’s seven pillar… Continue reading UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand.   The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

Nike & VW Take Original Blue Ribbon Sports Brand On A Retro ‘Pop-Up’ Road Trip

For its 30th anniversary year, Nike has reminisced about its origins and the sportswear behemoth brought back its original Blue Ribbon Sports name for the reopening of its original Santa Monica store and for a series of pop-ups and a retro road trip in a replica of its original VW delivery van.   The multi-city road… Continue reading Nike & VW Take Original Blue Ribbon Sports Brand On A Retro ‘Pop-Up’ Road Trip

Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists

Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists.   The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind.   All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists

VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team

Surprising at it seems, Russia 2018 marks the first time in more than three decades that the United States mens national team is not playing in the FIFA World Cup, so Volkswagen America has launched a campaign that aims to encourage football fans to jump on another team’s bandwagon.   The multi-media ambush initiative, created… Continue reading VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team

VW’s 24-Hr Support For Tremblant Ski Racers

  VW Canada sponsors the gruelling Tremblant 24-hour ski marathon and as part of its activation it set up broadcast messages of support to ihe competitors to keep them motivated during the event.   The Tremblant is not just a ski marathon, but also a charity fundraiser and a music festival. And while spectators and… Continue reading VW’s 24-Hr Support For Tremblant Ski Racers