Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes

Beauty brand LUX brought to life its commitment to supporting women against everyday sexism in April by teaming up with Volleyball South Africa at the Durban Open on an initiative called ‘Change The Angle’ which set out to start a conversation in the sports media about sexist camera angles.   The Unilever brand worked with… Continue reading Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes

Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Volleyball World teamed up with agency Ogilvy Amsterdam to transform waste into a unique new winners’ trophy at the finals of the 2022 Beach Pro Tour in Doha in an experiential initiative aimed at raising awareness of the impact that ocean pollution is having on the planet.   Unlike the typical gold and silver sports… Continue reading Volleyball World Turns Trash Into ‘The Most Valuable Trophy’ For Beach Pro Tour

Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers

February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around the world who are all breaking down barriers in sport (and beyond).   The ‘I’m Possible’ campaign runs under adidas’ ongoing, global ‘Impossible is Nothing’ brand platform… Continue reading Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers

Battery World Teams Up With A Trio Of Australian Sports Stars To ‘Power Your Summer’

In November Australian battery retailer Battery World announced a team of athlete ambassador partnerships with home-grown sporting stars – including Iron Man TJ Hendy, Big Bash cricket star Ben Cutting and Tokyo 2020 Olympic silver medalist Mariafe Artacho del Solar – who all appeared in the brand’s Christmas campaign called ‘Power Your Summer’.   Hendy,… Continue reading Battery World Teams Up With A Trio Of Australian Sports Stars To ‘Power Your Summer’

Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport

Volleyball World teamed up with Ogilvy Social.Lab in mid-June to launch a specially designed ‘Equal Jersey’ to raise gender equality awareness in volleyball and across world sport.   The ‘Equal Jersey’ will be worn by some of the world’s leading volleyball players at the 2021 Volleyball Nations League (VNL) (running between 25 and 27 June).… Continue reading Volleyball World Launches ‘Equal Jersey’ To Support Gender Equality on World of Sport

Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films

14 June saw the launch of Team USA partner Chipotle’s ‘Unwrapped’ Olympic campaign which celebrates American athletes with a ‘Team Chipotle’ menu and film series.   Chipotle Mexican Grill’s activation focused on helping athletes perform at their best by providing proper nutrition through real food and real ingredients and this is brought to life through… Continue reading Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films

IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series

The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series