Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC

To leverage Vodafone’s primary partnership with the Ireland Rugby Football Union (IRFU) as the 2023 Rugby World Cup kicks off, the telco and broadband provider launched a fresh iteration of its long-running #TeamOfUs activation called ‘Connections You Can Always Rely On’ which goes to the heart of what makes the current squad special and champions… Continue reading Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC

AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience

Vodafone, the official connectivity partner of Wimbledon, debuted 5G-powered headsets on Wimbledon’s Centre and No1 courts in what the brand claims is a world-first 5G tennis trial to enable visually impaired fans to watch live tennis like never before,   The headsets, developed by GiveVision and powered by Vodafone 5G, stream live footage from local… Continue reading AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience

AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11

The All England Lawn Tennis Club (AELTC) and communications sponsor Vodafone teamed up with retail partner Westfield and outdoor media collaborator Ocean Outdoor to present a pair of experiential tennis themed spaces alongside live tennis action across the latter’s outdoor digital screen network.   As well as live-streaming selected tennis highlights on 46 large format… Continue reading AELTC, Westfield, Vodafone & Ocean Outdoor Bring In-Person Wimbledon Experience To W12 & SW11

Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership

02.06.23 - Max Taylor, UK Consumer Director (Vodafone), Nigel Walker, Acting Chief Executive (WRU), Hannah Jones (Wales Women’s Captain), Taulupe Faletau (Wales Mens) during the Welsh Rugby Union partnership with Vodaphone shoot.

Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’.   The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership

Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu

Vodafone, Wimbledon’s Official Connectivity Partner, launched a multi-channel, tournament-themed, #FeelTheConnection summer campaign in early June which featured all of the telco’s UK tennis ambassadors: Alfie Hewett, Gordon Reid, Emma Raducanu, Jack Draper and Jodie Burrage.   The marketing burst showcases the power of connection and focuses on how connection can fuel sporting champions.   Created in… Continue reading Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu

Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories 

Sponsor Vodafone teamed up with The Lawn Tennis Association (The LTA) and The All England Lawn Tennis Club (The AELTC) to expand the 2023 iteration of the ‘Play Your Way To Wimbledon’ initiative to include disability categories and additional adult events as well as the original juniors strand enabling more tennis lovers to experience a… Continue reading Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories 

Vodafone UK & Ocean Outdoor Pair Up For ‘Wimbledon Experience W12’ Outdoor Experiences

All England Lawn Tennis Club partners Vodafone UK and outdoor media owner Ocean Outdoor brought Wimbledon 2022 to W12 and to other high footfall UK spaces in 11 UK cities for an OOH tennis and viewing experience initiative running across OO’s full motion network.   Ocean will also carry selected highlights from The Championships across… Continue reading Vodafone UK & Ocean Outdoor Pair Up For ‘Wimbledon Experience W12’ Outdoor Experiences

Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens

Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme.   Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens

Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu

At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships.   The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu

Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign

The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign

Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership

In mid January mobile telecommunications provider Vodafone marked its new status as the Official Connectivity Partner of the Wimbledon Championships and the All England Lawn Tennis & Croquet Club (AELTC) through an online, tennis-fuelled video built around its #FeelTheConnection platform.   Deployed across the brand’s digital and social channels, the ‘Wimbledon #FeelTheConnection’ spot rolled out… Continue reading Vodafone #FeelTheConnection Online Spot Serves Up New Elite & Amateur Wimbledon/AELTC/LTA Partnership

Liverpool FC Star Mo Salah Flies To The Moon In #ChallengeYourself Vodafone Egypt Campaign

A September campaign for Vodafone Egypt saw the Liverpool FC attacker and national team skipper Mohamed Salah fly to the moon.   The message behind the campaign seeks to encourage and inspire viewers to challenge themselves while Vodafone will support them in bringing them closer to their dream.   As the football star and the… Continue reading Liverpool FC Star Mo Salah Flies To The Moon In #ChallengeYourself Vodafone Egypt Campaign