Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut

Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ which aims to rally the country to behind the team.   Launched on 28 June, ahead of the FAI women’s side’s first ever FIFA World Cup… Continue reading Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut

Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’

Activating its Special Olympics sponsorship and leveraging the 2023 Special Olympics World Games in Berlin, Coca-Cola teamed up with agency Grey for a campaign called ‘Your Support Is Real Magic’ which seeks to generate attention and support for the athletes, the event and the umbrella cause.   The World Games is the most anticipated Special… Continue reading Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’

Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket

June saw oil distribution company Certa Ireland roll out the first ever above-the-line sponsor ad campaign for Ireland’s Women’s Cricket Team which was titled ‘Breaking Boundaries’ and which brings to life the brand’s belief that ‘with the right energy and determination we can always push forward’.   Certa, part of DCC plc, is a new… Continue reading Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket

JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’.   The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

The start of September saw UK financial giant Barclays collaborate with creative agency M&C Saatchi Sport and Entertainment, on a multi-channel football campaign opening up its ‘Barclays Community Football Fund’ to the public as part of the bank’s commitment to make football more accessible and to boost participation at every level across the country.  … Continue reading Barclays Integrated UK Campaign Champions Grassroots ‘Barclays Community Football Fund’

Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022

Aruba, a wireless networking division of Hewlett Packard, activated its partnership with the Birmingham 2022 Commonwealth Games in late June through an online video series called ‘Connected’ which featured UK comic Guz Khan teamed up with company to help ‘Khan-nect’ the Games.   The three episode, long-form series follows the adventures of Guz Khan, whose… Continue reading Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022

Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans

The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social and VOD.   The activation draws parallels between fandom and mobile networks through a series of ads aimed primarily at football supporters which draw synergies between… Continue reading Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans

Chunkz Fronts Lawn Tennis Association’s Latest Rallying Call To Take Up Tennis Asks ‘U IN?’

UK tennis governing body The Lawn Tennis Association (LTA) asks ‘U IN?’ in its latest campaign launched ahead of Wimbledon and created by agency The&Partnership.   Rolled out on 18 June, ‘U IN?’ is a rallying call-to-arms to people of all ages, sizes, cultures, and skills which urges them to get outside and play tennis… Continue reading Chunkz Fronts Lawn Tennis Association’s Latest Rallying Call To Take Up Tennis Asks ‘U IN?’

UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

Launched on 13 June at the start of Euro 2020, UEFA partner Volkswagen’s (VW) integrated ‘Change The Game’ activation aims to promote the auto giant and its new electric ID brand.   The idea behind the activation is that just like this version of the Euros is moving fans in a new way, VW is… Continue reading UEFA Mobility Partner VW’s Carbon Neutral Euro 2020 Campaign Aims To ‘Change The Game’

Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks

On 17 June Team Ireland official sponsor FBD Insurance teamed up with creative agency The Public House and media agency PHD to launch ‘Sound Support’ for Irish Olympians: a marketing initiative which creates custom set lists of support for Team Ireland athletes that they can take with them to Tokyo 2020.   Due to the… Continue reading Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks

Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin

Sipsmith activated its first year as the Official Gin Partner of The Championships, Wimbledon in mid-June with a new campaign led by a Centre Court spot starring the brand’s Mr Swan character.   The activation, the Beam Suntory gin brand’s second campaign created in collaboration with agency Ogilvy, stars Sipsmith’s stop-motion Mr Swan enthusiastically announces… Continue reading Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin