The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
Tag: Virtual Reality
Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
For Wimbledon 2022, the All England Lawn Tennis Club (AELTC) paired up with Roblox to create an immersive 3D game called ‘WimbleWorld’ to celebrate 100 years of the venue’s iconic Centre Court and to engage a new, young generation of tennis fans. By marking the historic arena’s century within an early metaverse platform, the… Continue reading Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through an innovative virtual reality experience offering racegoers a chance to experience what it is like to ride a racehorse over the course. The VR activation, which takes place… Continue reading Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown
Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted a Chipotle-branded Zamboni bringing out a huge burrito bowl onto the ice. As the bowl is dropped down towards the playing surface, a VR giant… Continue reading Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
BT-owned mobile telecoms network EE leveraged its principle sponsorship of The Football’s Association’s Wembley Stadium and promoted its 5G services through a social campaign and stadium superstore experience which helped England get kitted out Launched to leverage England Football international friendlies against Switzerland and Ivory Coast on 26 March and 29 March respectively, a… Continue reading Wembley Stadium Sponsor EE Promotes 5G Powered AR Superstore Via Virtual Avatar Campaign & Selfie Experience
Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day
Football legend Sir Geoff Hurst fronts the launch of The Wayback project which uses Virtual Reality (VR) to bring the experience of watching England’s famous 1966 World Cup victory back to help people with Alzheimer’s Disease. The VR experience captures excitement of England’s iconic football victory – complete with raucous pubs, enraptured sitting rooms… Continue reading Sir Geoff Hurst Launches The Wayback 1966 World Cup Experience On World Alzheimer’s Day
Asics Hosts First Ever Virtual-Reality Shoe Launch Via Oculus Quest & 360-Degree Video
When a global pandemic hits, how does a sportswear brand keep things running, keep communicating and launch new products when no one can physically attend? Asics and its partners Solarflare Studio and Edelman faced this dilemma when Covid-19 swept the globe, countries went into social distancing and lockdowns and yet Asics had planned to… Continue reading Asics Hosts First Ever Virtual-Reality Shoe Launch Via Oculus Quest & 360-Degree Video
Virtual Influencer Maya Spearheads Puma’s South East Asia Social Campaign for Future Rider
Maya isn’t real. She’s just a computer-generated model created specifically to be a virtual influencer. View this post on Instagram Hi I’m Maya. My database is loaded and I’ve chosen Southeast Asia as my co-op. Will you show me the way? Post a picture of yourself on IG or IG stories and tag me… Continue reading Virtual Influencer Maya Spearheads Puma’s South East Asia Social Campaign for Future Rider
Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away. Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico
DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
