To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which also included a ‘Trophy & Rings’ NFT collection, branded FanZone activities, a Flight Time contest, plus club membership ticket awards. Turkish Airlines first metaverse initiative, ‘EuroLeague… Continue reading Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
Tag: Virtual Coins
Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
