In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race partnership and to drive app downloads through the iOS App Store and Google Play Store focusing on its role in the event’s ‘revolutionary approach’ to mass participation. The… Continue reading Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event
Tag: Virgin Money London Marathon
London Marathon Partner New Balances Champions 2021 Race Collection Via ‘Rep Yours’
The first week of September saw Virgin Money London Marathon sportswear partner New Balance roll out a new 2021 race campaign called ‘Rep Yours’ which promotes its race collection and acts as a call-to-action to democratize running, celebrate diversity, empowerment and inclusivity by encouraging every runner to consider their run purpose and use this to… Continue reading London Marathon Partner New Balances Champions 2021 Race Collection Via ‘Rep Yours’
Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format
On 25 August property owner London Marathon Events launched a campaign called ‘We Run Together’ to champion the return of the Virgin Money London Marathon to its traditional central London course on 3 October. The race organisers and sponsors Virgin Money rolled out ‘We Run Together’ as a celebration of the of the race… Continue reading Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format
New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running. The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
New Balance, the official shoe and kit sponsor of the Virgin Money London Marathon, has teamed up with Strava and opened a new pub called ‘The Runaway’ where runners can only buy beer with the miles they have run. The idea behind the branded pub, which is located on Charing Cross Road, is to… Continue reading New Balance/Strava Open London Pub Selling Beer For Miles In London Marathon Initiative
Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
