On Valentine’s Day 2024, Wrexham FC back-of-shirt sponsor VistaPrint teamed up with former goalkeeper Ben Foster for a new digital-first campaign asking questions about a curious statistic from the Welsh town: a 24% birth rate spike in January 2024. This baby phenomenon, as reported by according to Wrexham Maelor Hospital, occurred exactly nine months after… Continue reading Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom
Tag: Viral
Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Peloton returned to mainstream marketing after axing its Chris Noth ads linked to the Sex and The City reboot with a comic campaign for its app fronted by actor Chris Meloni and comically celebrating National Nude Day. The ‘Such A Great App’ short online spot saw Law & Order actor Chris Meloni strip down for… Continue reading Peloton Marks National Nude Day With Comic Chris Meloni Online App Campaign
Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Chelsea FC forward Timo Werner is pranked by teammates Mason Mount and Jorginho for a new Yokohama digital-first, stunt-style viral running under the title ‘Yokohama Commercial Prank’ The tyre company’s comic campaign sees the midfielders secretly prank and persuade the striker into cuddling a tyre, wear dubious outfits, make daft car noises and perform… Continue reading Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Man City & Puma Announce New Kit Partnership On Instagram Via Big Cat Spotted In Manchester Viral
A seemingly consumer created viral about a big cat spotted around Manchester announced a new kit deal between Manchester City and Puma. The video, which promotes the club’s decision to break its ties with sportswear behemoth Nike and switch to Puma broke on the latter’s Instagram page WE'RE NOT REALLY HERE pic.twitter.com/44RiwPvv8M —… Continue reading Man City & Puma Announce New Kit Partnership On Instagram Via Big Cat Spotted In Manchester Viral
Spoof Stunt Sees Carlsberg Create ‘Beer Caviar’ For Danish Football Fans At Russia 2018
Danish beer brand and national team partner Carlsberg reinvented and reconstructed classic caviar in a spoof stunt aimed at winning support from Danish fans for Russia 2018. Reinventing one of Russia’s most famous luxury products by creating the world’s first caviar from beer. The stunt was developed in harness with agency CP+B Copenhagen, which created… Continue reading Spoof Stunt Sees Carlsberg Create ‘Beer Caviar’ For Danish Football Fans At Russia 2018
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’
Current Arsenal players Danny Welbeck, Petr Cech and Per Mertesacker go head-to-head with legendary members of the Arsenal ‘invincibles’ side Martin Keown and Ray Parlour in Betfair’s ‘Escape Room Challenge’. Betfair, the official betting partner of Arsenal Football Club, lined up the club legends to take on the current stars in a fun-filled challenge… Continue reading Betfair Activates Arsenal Alliance Via Players v Legends ‘Escape Room Challenge’
Arsenal’s Jenkinson, Mustafi and Koscielny In Citroën C1 Airscape Challenge Target Practice Test
Arsenal players Carl Jenkinson, Laurent Koscielny and Shkodran Mustafi stepped up to take on the Citroën C1 Airscape Challenge in a new campaign activating the French car company’s long-running alliance with the London-based football club and aiming to promote a key vehicle feature. The campaign revolves around a video that sees a new C1… Continue reading Arsenal’s Jenkinson, Mustafi and Koscielny In Citroën C1 Airscape Challenge Target Practice Test
Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Reigning MLB Most Valuable Player gets pranked by Hall Of Famer Greg Maddux in a Red Bull stunt that leverages the start of baseball Spring Training and its endorser deal with the Chicago Cubs third baseman. Four-time Cy Young Award winning pitcher Maddux catches the 2016 World Series winner off guard as he steps… Continue reading Red Bull & Greg Maddux Prank Chris Bryant In Spring Training ‘Sound Guy’ Viral
Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations
Canterbury rugby ambassadors Dylan Hartley and Will Greenwood front a hidden camera stunt spot that tests unsuspecting England rugby fans’ commitment to the team shirt via a set of comic live scenarios. Initially each fan is personally greeted by England Rugby captain Hartley in the lobby of of the London Marriott Hotel Twickenham before… Continue reading Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations
European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai
The latest comic clip in the European Tour’s ongoing ‘Little Interviews’ series sees golfing super star Rory McIlroy grilled by a kid reporter. The comic Q&A, which took place at the Jumeriah Golf Estates in Dubai, is part of the European Tour’s ongoing, content-led, digital and social engagement programme and this video promoted the… Continue reading European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai
Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
Cricket South Africa (CSA)’s theme song for the ICC T20 World Cup, ‘I’m On Fire’, has gone viral partly driven by the song-and-dance skills of swashbuckling cricket superstar and front man AB de Villiers. While other players also appear in the video, it is the big hitting de Villiers (one of the most destructive… Continue reading Cricket South Africa’s T20 Campaign Sees De Villiers Led ‘Fireball’ Video Go Viral
