Inspiring Sports Marketing
05/04/2016
MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an >>
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15/03/2016
NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the >>
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13/10/2015
NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, >>
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11/09/2015
Dove Men+Care Extends #ScrumTogether To RWC
Skincare brand Dove Men+Care is rolling out a Rugby World Cup phase of its ongoing #ScrumTogether campaign with multiple strands spanning films, media partnerships and a social media ticket >>
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01/09/2015
Mercedes’ Fan-Created Facebook ‘Fan Reaction’ US Open Competition
Mercedes-Benz, the official vehicle of the US Open, is encouraging tennis lovers to capture and share their shot reactions for a competition to win VIP tournament seats in the >>
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08/07/2015
Olympique Lyonnais Rolls Out ‘Magical’ Vine-Led Kit Launch
Lyon’s latest kit launch for its new 2015/16 strip is simply magical – at least that’s what the launch campaign’s series of Vines would suggest. The French side >>
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08/07/2015
New Balance ‘Black Out Squad’ Blends Amateur Ambassadors & Pro Endorsers For Football Push
The summer New Balance is rolling out a major initiative (bridging from running to football) by cementing its ties with grassroots footballers in order to stand out from rival >>
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09/06/2015
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s >>
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14/04/2015
MLB Launches Season-Long, Real-Time ‘#This Is Baseball’
Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and >>
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