On 17 July, ahead of the start of the FIFA 2023 Women’s World Cup, sportswear behemoth Nike launched a campaign called ‘What The Football’ which shined a spotlight on a group of athlete ambassador female footballers from around the world who are revolutionizing the sport and inspiring millions through their skills and athleticism. Developed… Continue reading Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire
Tag: Video Series
Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign
A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s Kia Oval home stadium and was fronted by a trio of star players and set out to leverage the new cricket season through fresh content that makes the partnership ‘bigger and… Continue reading Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign
LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access
Launched in late Spring, US gym chain Planet Fitness offered students free gym access to help boost their mental health in the third annual iteration of its’ High School Summer Pass’ program which provides teenagers with free access to the chain’s 2,400 gyms across the country all summer. To promote the initiative, Planet Fitness… Continue reading Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access
Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation
Bleacher Report, a digital publisher of sports content and a division of Turner Sports, promoted its coverage of the 2022 FIFA Men’s World Cup through a nostalgic 90s style campaign that seems to draw creative inspiration from Disney/Pixar’s Toy Story. Launched ahead of the start of the tournament and led by a slightly satirical… Continue reading Bleacher Report Qatar 2022 Marketing & Content led By Toy Story Inspired Animation
Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
A summer US marketing campaign from sports headwear retailer Lids highlights the Boston-founded, Indiana-headquartered brand’s streetwear roots and spotlights emerging Black talent through a collaborative, creative lens. The campaign, called ‘Make Them Look’, was created in collaboration with a team of emerging creative, design, fashion and influencer talent and created in harness with Atlanta-based… Continue reading Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and a range of global programmes aimed at inspire all athletes at all levels, particularly youngsters, to go beyond their limits and never to settle. The… Continue reading Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them. Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film
New PUMA ambassador and World Chess Champion Magnus Carlsen shared his motivation and inspiration in a new wave of work within the sportswear brand’s ongoing, global ‘Only See Great’ brand campaign. The campaign is spearheaded by a hero spot in which the Norwegian chess super star speaks about what drives him to remain at… Continue reading New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film
Philadelphia 76er Tobias Harris & College Hoops Star Sister Tori Front Team Whistle & KFC’s ‘Cheat Day’
Team Whistle linked up with KFC for a social spot leveraging the start of the 2021/2 NBA season starring
Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid
Nissan India teamed up with ambassador and former Indian cricket captain Kapil Dev for a campaign called #IndiaVsCorona which aims to help empower India in its fight against Covid-19. Conceptualised and created by agency TBWA\India, the campaign amplifies the nationwide safety message and urges all Indians to come together in the country’s fight against… Continue reading Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid
