Inspiring Sports Marketing
12/07/2023
Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it >>
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05/10/2021
Volley Australia & Victoria Bitter Launch Signature Beer Brand ‘VB Volley 2.0’ Sneaker Range
In one of the more unlikely trainer partnerships of recent years, two famous Australian companies – footwear brand Volley Australia (Volley) and beer giant Victoria Bitter (VB) – have >>
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30/07/2019
Victoria Bitter Ambushes Ashes By Calling On Aussie Cricket Fans To Brew Its New ‘VB Tea’
A new product-led campaign, developed in harness with agency Clemenger BBDO, saw former Cricket Australia official beer Victoria Bitter call on cricket fans to eschew the classic English Breakfast >>
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04/01/2016
Victoria Bitter Offers Fans A Chance To Earn A Place In the Australian Cricket Team
Cricket season Down Under is now in full swing and this year Cricket Australia top level platinum partner Victoria Bitter (VB) has steered clear of its recent hi-tech gimmick >>
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26/11/2013
VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Cricket Australia sponsor Victoria Bitter (VB) leads its summer Ashes campaign with live Ashes cricket scoreboards showing the real-time test scores The Aussie beer brand is giving away >>
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09/05/2011
VB Shouts The Nation In Ashes Defeat
In January Carlton & United Breweries, the official beer sponsor of the Australian national cricket team, honoured its pre tournament pledge to ‘Shout The Nation’ – buying the whole >>
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