O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’

UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off.   Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’

O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup

Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup.   Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup

Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign

Leveraging its official partnership with The Football Association (The FA) and making the most of spiking women’s soccer interest around UEFA Euro 2022 and support for Lionesses, Nationwide Building Society rolled out a summer spot starring a young 11-year-old girl to demonstrate that drives home a message about the importance of mutual respect in football.… Continue reading Nationwide Activates England Football Partnership & UEFA Euro 2022 Via ‘Respect Starts Small’ Campaign

LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership

UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models   The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership

Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC

Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share a personalised clue about its digital whereabouts to help a loved one locate it – and the 2022 campaign includes a strand leveraging the Mondelez International… Continue reading Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC

Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign

Regular Paddy Power pitchman and former player Peter Crouch fronts the betting brand’s Euro 2020 ‘Switch For Better’ spot which fronts its tournament-linked campaign created by agency VCCP which showcases how much there is to be gained by switching.   Crouch joins a cast of fans and colourful characters in the TV commercial which sees… Continue reading Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign

Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020

On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning.   The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020

Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad

Former footballer and brand ambassador teams up with his wife Abbey Clancy to front a new spot for bookie Paddy Power looking forward to the Cheltenham Festival – jump racing’s annual Olympic Games.   Launched in the first week of March, ahead of the Festival which runs from 16 to 19 March, the 60-second commercial urges… Continue reading Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad

Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range

British Athletics partner Müller leveraged its sponsorship ahead of the Summer Olympic Games with an irreverent and playful campaign promoting Müller Corner and fronted by World Champion sprinter Dina Asher-Smith.   The diary yoghurt and desert brand campaign, called ‘Peel Back & Play’, sets out to excite the nation out of lockdown and ahead of… Continue reading Dina Asher-Smith’s ‘Peels Back & Plays’ Promotes British Athletics Sponsor Müller’s Corner Range

Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings

Bookmaker Paddy Power leveraged the end of the English Premier League transfer window with a typically withering comic shopfront stunt mocking Manchester United’s lack of spending and failure to secure star signings.   Working with agency VCCP, the betting brand revealed a Manchester shop window display referencing the club’s chief executive and his inability to… Continue reading Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings

Donate Your Words – Cadbury/Mondelez & Manchester United

To kick-off its new partnership with Manchester in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign (in harness with Age UK) – dedicated to tackling the problem of loneliness amongst the elderly – through an on-pitch event and via supporting video and PR content to raise… Continue reading Donate Your Words – Cadbury/Mondelez & Manchester United

RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off

England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament.   This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off