Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’

Mike’s Hard Lemonade revived its fan-favourite lime flavour during NCAA March Madness with a hoops-themed stunt called the ‘Comeback Hotlime’ which sought to simultaneously offer college hoops fans a telephone pep-talk and position the product as ‘The Official Drink Of Comebacks’.   The company’s lime flavour was discontinued in 2018, but to promote its return,… Continue reading Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’

Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call

US water technology provider Xylem leveraged its partnership with City Football Group by teaming up with Manchester City FC Manager Pep Guardiola and several players for a wake-up call campaign to spread awareness of the worsening wastewater crisis and to urge viewers and fans to join the brand in taking collective action ahead of the… Continue reading Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call

LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to both challenge tennis perceptions whilst simultaneously driving participation.   The campaign objective was to empower people across the UK to find tennis new opportunities and the… Continue reading LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign

A late April Spanish campaign called ‘Not All Fuels Are The Same’ from Repsol promotes its fuel range promotes its MotoGP Championship sponsorship of the Repsol Honda Team and is built around a series of spots starring eight-time MotoGP champion rider Marc Márquez.   Leveraging the team’s sponsorship in the early stages of the 21-round… Continue reading Repsol Leverages Honda Team MotoGP Title Sponsorship Via Marc Márquez Campaign

Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

Japanese noodle giant Nissan promoted its Cup Noodle product via sponsoring a high school basketball tournaments in Japan and then activating through four branded mops which were used by grounds staff to clean up sweat and moisture on the court during Winter Cup 2021.   During breaks in games, moppers appeared from all four corners… Continue reading Japanese Noodle Giant Nissin Cleans Basketball Court With Inventive ‘Cup Noodle Mops’

AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi

US telco giant continued to reimagine its NBA and WNBA partnership activation through the chaos of 2020 with a November activation leveraging the late running and virtual Draft through an integrated campaign which which included a 5G Holovision session with projected lottery pick Patrick Williams and WNBA legend Diana Taurasi.   Linking its WNBA Changemakers initiative… Continue reading AT&T Activates NBA/WNBA Tie-Ups Via 5G Holovision Draft Spot With Patrick Williams & Diana Taurasi

New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change

Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running.   The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change

TCS Global #ThisRunLondon Promotes Brand-Backed Official London Marathon App

A week ahead of the reworked London Marathon, sponsor TCS Global rolled out a social spot promoting the ‘Official Virgin Money London Marathon App 2020 – powered by Tata Consultancy Services’ which aims to drive downloads via the App Store or Google Play.   Part of the event’s #ThisRunLondon campaign, this year’s app not only offers the… Continue reading TCS Global #ThisRunLondon Promotes Brand-Backed Official London Marathon App

Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout

Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy.   The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout

DC United Opens Its Audi Field Stadium For Free To Outdoor Fitness Industry Workouts

While its stadium remains unused as the league returned to action in its Orlando ‘MLS Is Back’ bubble tournament, DC United ensured its pitch wasn’t an idle asset and made it available to more than a dozen local fitness businesses for outdoor workouts.   The initiative came in response to both a determination to be… Continue reading DC United Opens Its Audi Field Stadium For Free To Outdoor Fitness Industry Workouts

Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active

Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active.   Working with agency FCB Inferno, the latest work promotes new platform tools   The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active

Jr NBA Pandemic Response Platform’s Skills & Drills Videos For At-Home Kids Generate 57m Views

The Jr NBA ‘At Home’ platform, which launched on 20 March under the league’s umbrella #NBATogether pandemic response initiative, has expand into longer-form workouts fronted and taught by NBA and WNBA stars and staff.   The league’s child-targeted instructional series debuted on 21 April and features slightly longer-form workouts showcasing drills and exercises for limited… Continue reading Jr NBA Pandemic Response Platform’s Skills & Drills Videos For At-Home Kids Generate 57m Views