American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: USTA
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
Early June saw the United States Tennis Association (USTA) roll out a new summer campaign focusing on the next generation of tennis talent running under the tagline ‘Spectacular Awaits’. Developed in harness with agency Dentsu Creative, the campaign promotes the upcoming US Open with a focus on the next generation of players and is… Continue reading Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment. Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Ahead of the 2021 US Open, the United States Tennis Association (USTA) launched a new ‘Let’s Tennis’ campaign in mid-August to reposition itself and the game as less elitist and to change the perception that tennis is not an accessible sport. With its flagship tournament starting on 30 August in Flushing (Queens, New York),… Continue reading USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Two weeks before the start of the 2021 US Open, US Tennis Association (USTA) partner American Express has opened pop-up courts in Manhattan so that tennis fans can test their own game at the experiential branded space. The six pop-up branded courts have been built at Pier 76 on the banks of the Hudson… Continue reading American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme. The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
Enabling The 2020 Virtual Open – IBM & USTA
After the pandemic forced the 2020 US Open to take place behind-closed-doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months (between June and August) which saw it utilise its Watson Discover, AI, Cloud and NLP systems and skills to create a multi-strand, multi-platform immersive digital… Continue reading Enabling The 2020 Virtual Open – IBM & USTA
Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
Introduced by athlete ambassador Serena Williams and taking place on the evening of the tournament, US Open sponsor Chase (the consumer facing brand of US financial giant JP Morgan Chase) hosted a virtual kickoff concert featuring Khalid, Chloe x Halle and Kane Brown. A further example of the ongoing entertainment blending trend linking… Continue reading Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
