Energy Company AGL Ambushes Australian Open Via Free Rickshaw Rides To The Tennis

AGL has teamed up with TMS Outdoor to offer tennis fans free rickshaw trips from downtown Melbourne to the Australian Open.   This practical approach to marketing around the tournament sees the energy brand pedal people from central Melbourne’s Federation Square to the entrance to Melbourne Park’s Grand Slam hard courts.   This new outdoor… Continue reading Energy Company AGL Ambushes Australian Open Via Free Rickshaw Rides To The Tennis

Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference

A new American campaign from Toyota leverages the FIFA World Cup and promotes its Tundra model by offering a solution to the fact that Russsia 2018 games are very early in the morning: to help theym stay alert and awake Toyota is offering fans a bespoke branded coffee.   This fan utility campaign is led… Continue reading Toyota Offers Branded Coffee To Tired American Football Fans Battling The World Cup Time Difference

Radio.Net’s Soccer Smart ‘Football Pen’ Turns German Offices Into World Cup Stadiums For Russia 2018

German internet radio station Radio.Net has created a ‘Football Pen’ to enable die-hard soccer supporters to discreetly keep up with the live Russia 2018 action from their offices and meeting rooms.   This product led campaign by the international radio platform service revolves around a clever, tech-enabled smart pen – which allows users to hear… Continue reading Radio.Net’s Soccer Smart ‘Football Pen’ Turns German Offices Into World Cup Stadiums For Russia 2018

Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary

Arsenal FC sponsor Europcar is rolling out online video content not only featuring players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain, but also starring members of their’ ‘families’   This video mockumentary is amongst the early Europcar activation celebrating its new status as the Official Car and Van Rental partner to the Premier League club.… Continue reading Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary

Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle.   Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call