Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars

A fun new spot from Allianz Direct in Germany sees Jamaican sprint super star Usain Bolt step out of his comfort zone and take on new disciplines up against young athletes destined to be champions in the future.   Amongst the sports which Bolt tries in the German financial service company campaign are basketball, swimming… Continue reading Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars

Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’

Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix.   The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021)   The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’

Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt

Launched on 15 March, Gatorade recreated its famous 1997  ‘Anything You Can Do, I Can Do Better’ commercial with an updated, equality-themed spot featuring soccer star Abby Wambach challenging sprint legend Usain Bolt to promote Gatorade Zero.   The homage spot updates the original version starring basketball icon Michael Jordan and USWNT star Mia Hamm… Continue reading Gatorade Recreates ‘Anything You Can Do, I Can Do Better’ Campaign In New Version With Abby Wambach and Usain Bolt

Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation

The first week of May saw Puma mark the anniversary of Usain Bolt’s record-breaking 9.58-second 100m sprint with a celebratory biographical book tribute that includes a hidden flipbook style sprint animation.   The sportswear brand’s athlete ambassador was presented with’The 9’58 Biography’ – a physical memento of the race that saw him become the fastest person… Continue reading Puma Mark Bolt’s Record-Breaking Anniversary With Biography Containing Hidden Sprint Animation

Swiss Watch Maker Hublot Launches Official FIFA World Cup ‘Loves Football’ Campaign

Swiss watchmaker Hublot celebrates its love of soccer through a new campaign featuring some of the sport’s greatest figures and famous football faces (from Diego Maradonna and Jose Mourinho, to Cafu and Usain Bolt) launched at a ‘Match Of Friendship at Baseworld 2018 back in March and promoted with a ddigital social spot,    … Continue reading Swiss Watch Maker Hublot Launches Official FIFA World Cup ‘Loves Football’ Campaign

Puma 9.58 –Sec Film Both Champions Athlete Ambassador Bolt & Brings Annual Report To Life

Puma took a novel and engaging approach to binging its latest company annual report to life by promoting it through a campaign it describes as the ‘Fastest Annual Report In The World’.   Working in tandem with agency Publicis Pixelpark, the report is promoted through a 9.58-second film that enables the viewer to interactively navigate… Continue reading Puma 9.58 –Sec Film Both Champions Athlete Ambassador Bolt & Brings Annual Report To Life

Usain Bolt Takes On Kevin Hart In PokerStars #GameOn: A Social Battle Of Wit & Brain Power

Usain Bolt’s power as a global athlete ambassador extends well beyond the sporting arena, as this PokerStars campaign demonstrates with the planet’s greatest ever sprinter faces off against comedian Kevin Hart in a social media battle of wits.   The world’s fastest man squares up to the world’s funniest man in a comic social skirmish… Continue reading Usain Bolt Takes On Kevin Hart In PokerStars #GameOn: A Social Battle Of Wit & Brain Power

Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics

Sprint star Usain Bolt has partnered with Gatorade on a stunning life story animation ahead of the Summer Olympics called ‘The Boy Who Learned To Fly’.   The seven-minute video, created by MoonBot Studios, explores the athlete’s journey from dreaming kid to world record holding global sprint superstar in 3D.   The story loosely traces Bolt’s life:… Continue reading Gatorade Animates Usain Bolt’s Origin Story In 3D Film leveraging Rio Olympics

9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign

Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time.   The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign

Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’

Rio 2016 organising committee partner Nissan is activating its rights as the official auto sponsor of the Olympic Games with a campaign fronted by athlete ambassador Usain Bolt that challenges the fastest man on the planet to take on his toughest competitor yet – fire.   Endorser Bolt, the Japanese car company’s Global Director of… Continue reading Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’

Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work

Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign.   The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work