Tag Archives: USA

‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs ‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs

‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs

An oddball game of hoops fandom one-upmanship featuring NBA super star Kevin Durant’s biggest fans is the anchor content piece for a mid-January campaign promoting NBA Top Shot‘s selection >>
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Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise

The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously >>
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Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce

Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce

Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this >>
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PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign

PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign

Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range >>
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Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation

Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation

US quick service restaurant chain Denny’s promotes the limited time return of its Super Slam breakfast by partnering with Stanford University basketball player and dunk phenomenon Fran Belibiyt for >>
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Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln

Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln

Lincoln launched a feel-good film in late December fronted by tennis superstar Serena Williams which celebrated the magic of snow and winter wonderland.   Based around the simple insight >>
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Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’ Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and championed >>
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Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Late December saw sportswear behemoth Nike link up with a divergent group of dancers who express themselves in both words and motion for a new campaign called ‘Own The >>
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New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’ New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’

The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive >>
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Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’ Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’

Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’

The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion   Created by Ultra Brand Studio (the strategy >>
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