Inspiring Sports Marketing
22/09/2023
NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt
Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part >>
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20/09/2023
World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament
The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called >>
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18/09/2023
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak >>
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15/09/2023
Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend >>
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14/09/2023
Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into >>
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13/09/2023
Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot
Bud Light leveraged its NFL partnership at the start of the new football season through a campaign called ‘Easy To Sunday’ which featured salt-of-the-earth Americans preparing for traditional Sunday >>
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11/09/2023
NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign
In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t >>
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06/09/2023
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the >>
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05/09/2023
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing >>
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07/08/2023
Avery Dennison & Wolverhampton Wanderers Team Up For Historic ‘LA Wolves’ Event Jersey, Film & Microsite
The start of August, weeks ahead of the 2023/24 premier League season kickoff, saw Avery Denison team up with Wolverhampton Wanderers FC on an apparel-led project to engage the >>
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