Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience. The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Tag: USA Grand Prix
Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink. The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
