American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: US Open
Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece. To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
Early June saw the United States Tennis Association (USTA) roll out a new summer campaign focusing on the next generation of tennis talent running under the tagline ‘Spectacular Awaits’. Developed in harness with agency Dentsu Creative, the campaign promotes the upcoming US Open with a focus on the next generation of players and is… Continue reading Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open
Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’. The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
‘Love Love’ is an exclusive, limited-edition fragrance from DraftKings which is based on the smell of new tennis balls and leverages the 2022 US Open. Developed in partnership with VaynerMedia, the product-based marketing stunt – the first from the digital sports, entertainment and gaming company – leverages the 2022 US Open by offering a… Continue reading DraftKings Releases A ‘Love Love’ Fragrance Based On The Smell Of New Tennis Balls For The US Open
McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary
Following his recent cameo on Mindy Kaling’s Netflix show ‘Never Have I Ever’, tennis icon John McEnroe celebrates a new career in an integrated Squarespace ad campaign which comically leverages the 2021 US Open. Rather than focusing on the icon’s skills on the court, the campaign champions his ‘voice acting’ and explores McEnroe’s pursuit… Continue reading McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment. Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Two weeks before the start of the 2021 US Open, US Tennis Association (USTA) partner American Express has opened pop-up courts in Manhattan so that tennis fans can test their own game at the experiential branded space. The six pop-up branded courts have been built at Pier 76 on the banks of the Hudson… Continue reading American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
US Open AR – Deloitte & US Open / USGA
Developed in response to the 2020 US Open being played late in September at Winged Foot (NY) without any fans due to Covid-19 restrictions, USGA partner Deloitte teams across the globe collaborated to build an engaging, immersive AR app enabling the world’s golf fans to experience all 18 holes in near real-time 3D. Territory:… Continue reading US Open AR – Deloitte & US Open / USGA
