Sometimes (even after her semi-final defeat) it seemed like all the tennis talk and all the US Open sponsorship spots were focused on just one player – Serena Williams. Perhaps this shouldn’t be surprising as it was her attempt to become the first woman to win all the Major titles in the same calendar-year… Continue reading Serena Steals The US Open 2015 Sponsorship Spotlight
Tag: US Open 2015
Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Coinciding with the start of the US Open, Gatorade has launched an integrated campaign celebrating Serena Williams’ 21 grand slams that spans TV, outdoor art and digital. Leveraging her attempt to win an all-time record-tying 22nd major win at the 2015 tournament in Queens (New York), the campaign celebrates her career to date: charting… Continue reading Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
#StealTheShow Disruptive Experience Sees Nike Build A Branded NYC Urban Court For Collection Campaign
To promote its new Nike Court collection in the days leading up to the US Open, the sportswear giant built its own urban court on Manhattan’s Meatpacking District and offered a premium fan experience as its tennis endorsers and the public played pop-up matches. The idea behind the event was to commemorate Nike’s very… Continue reading #StealTheShow Disruptive Experience Sees Nike Build A Branded NYC Urban Court For Collection Campaign
Ambassador Andy Murray Continues WWF Sniffer Dog Campaign At US Open
Former champion Andy Murray continues to endorse the World Wide Fund For Nature at this year’s US Open through an endorsement campaign led by the UK number one sporting the NGO’s panda on his shirt. The WWF global ambassador will wear the iconic WWF logo on his sleeve throughout the US Open as he… Continue reading Ambassador Andy Murray Continues WWF Sniffer Dog Campaign At US Open
USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships – the 2015 US Open. The ads, developed with DDB, aim to use the flagship tournament not just a fulcrum for ‘golf celebration’ but to… Continue reading USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges
Mind Games, Swing Science & Simulators: US Open Sponsor Experiences
Marketers might describe them ‘brand experience spaces’ and the golfing community refers to them as ‘sponsor pavilions’ – whichever term you favour the ‘Amex Pavilion Experience’ and the ‘Lexus Performance Drive Pavilion’ both offered spectators a sophisticated suite of digital and physical experiences at the 2015 US Open. AmEx gave card members and golf… Continue reading Mind Games, Swing Science & Simulators: US Open Sponsor Experiences
