USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges

The United States Golf Association (USGA) rolled out its ‘A Lot To Love’ campaign, led a set of new commercials, to leverage interest in golf around its national championships – the 2015 US Open.   The ads, developed with DDB, aim to use the flagship tournament not just a fulcrum for ‘golf celebration’ but to… Continue reading USGA ‘A Lot To Love’ Spots Exploit US Open & Target Golf’s Key Challenges

Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever

Led by a phased series of on-air promotions that aim to mix ‘edgy and tecchy’ and ‘reverence’ and supported across multiple media platforms, Fox Sports’ claims its $15m US Open campaign is ‘the biggest promotional push in the history of golf’s US Open’   The official broadcaster’s multifaceted marketing blitz ran before and during the… Continue reading Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever

Mind Games, Swing Science & Simulators: US Open Sponsor Experiences

Marketers might describe them ‘brand experience spaces’ and the golfing community refers to them as ‘sponsor pavilions’ – whichever term you favour the ‘Amex Pavilion Experience’ and the ‘Lexus Performance Drive Pavilion’ both offered spectators a sophisticated suite of digital and physical experiences at the 2015 US Open.   AmEx gave card members and golf… Continue reading Mind Games, Swing Science & Simulators: US Open Sponsor Experiences