A summer, social-first campaign by Kia UK and in-house agency Innocean activated its Surrey County Cricket Club partnership and title sponsorship of the team’s Kia Oval home stadium and was fronted by a trio of star players and set out to leverage the new cricket season through fresh content that makes the partnership ‘bigger and… Continue reading Cricketers Jordan, Pope & Burns Front Kia’s Surrey CCC & Oval ‘Every Game Is A Journey’ Campaign
Tag: UK
AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience
Vodafone, the official connectivity partner of Wimbledon, debuted 5G-powered headsets on Wimbledon’s Centre and No1 courts in what the brand claims is a world-first 5G tennis trial to enable visually impaired fans to watch live tennis like never before, The headsets, developed by GiveVision and powered by Vodafone 5G, stream live footage from local… Continue reading AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience
Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated. The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’. The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership