Ahead of the UEFA Europa League Quarter-Finals second-leg, Enterprise Rent-A-Car and UEFA launched an online ‘Mission: Masterclass’ video series starring former Manchester United FC players Dimitar Berbatov and Ben Foster. Enterprise and the European governing body linked up with the former Red Devils’ teammates on a three-part film series exploring the technical and mental… Continue reading Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series
Tag: UEFA
UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
UEFA primary partner Pepsi focused on TikTok to promote its ‘2023 Champions League Final Kick-Off Show by Pepsi Max’ and to unveil Grammy winner Burna Boy as the headline act. To reveal the lead act for what will be Pepsi’s seventh UCL Final kick-off show, the soft drinks giant launched a three-month fan engagement… Continue reading UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Germany’s Betclic teamed up with 180heartbeats and creative agency Jung von Matt to give romantic football fans a chef-cooked 10-course meal on Valentine’s Day with each dish reflecting in real time what was happening on the 14 February UEFA Champions League big match between European giants Paris Saint-Germain and Bayern Munich. The idea was… Continue reading Betclic Keeps Polish Fans Abreast Of Champions League Via Valentine’s Day Soccer Supper
Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
An action-packed, football-themed trailer from Pepsi MAX featuring regular ambassadors Leo Messi, Paul Pogba and Ronaldinho activates the soft drink’s UEFA partnership and accelerates its 2022 FIFA Men’s World Cup ambush activity The trailer teases the launch of the ‘Nutmeg Royale’ film which runs under the ‘Thirsty For More’ brand platform – a new… Continue reading Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use of the term ‘women’s football’ to describe games played by women’s teams. Reflecting its commitment to ‘diversity’ – one of the auto group’s seven pillar… Continue reading UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer stories about Nike-sponsored athletes and their communities Combining Nike’s estimated 250m social reach across more than 300 platforms with Rebel Girls’ growing 20 million young… Continue reading UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
As part of its UEFA Women’s Euro 2022 sponsorship, Starling Bank launched the first ever Fantasy Football game designed specifically for a women’s tournament and teamed up with former England international Rachel Yankey to promote the initiative ahead of the event’s 6 July kick-off. The digital challenger bank initiative followed on from bespoke research… Continue reading UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for the 2022 UEFA Champions League Final Opening Ceremony presented by Pepsi MAX. Now in its sixth year, the final match in the world’s most watched… Continue reading Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform when it unveiled a trio of mascots in the virtual gaming world of Roblox. Collectively known as ‘Hat Trick’, Kai, Robyn and Ashley (who were… Continue reading UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
