Inspiring Sports Marketing
Jul 08, 2022
UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022
UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use >>
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Jul 07, 2022
UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off
Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer >>
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Jun 30, 2022
UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
As part of its UEFA Women’s Euro 2022 sponsorship, Starling Bank launched the first ever Fantasy Football game designed specifically for a women’s tournament and teamed up with former >>
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May 24, 2022
UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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May 09, 2022
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. >>
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Apr 25, 2022
UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform >>
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Apr 11, 2022
Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness
A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and >>
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Mar 25, 2022
UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football. >>
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