Tag Archives: UEFA

UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022 UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA & DFB Partner VW #NotWomensFootball Champions Gender Equality At UEFA EURO 2022

UEFA and German national team sponsor Volkswagen (VW) launched a campaign controversially titled #NotWomensFootball which leveraged spiking interest in the team around UEFA Euro 2022 and criticises the use >>
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UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off

UEFA Partner Nike & Rebel Girls Tell Female Footy Stories As Women’s Euro 2022 Kicks Off

Nike linked up with women’s storytelling platform Rebel Girls to celebrate female footballers and leverage its official UEFA partnership as Euro 2022 kicked off by telling 25 female footballer >>
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UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022 UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022

UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022

As part of its UEFA Women’s Euro 2022 sponsorship, Starling Bank launched the first ever Fantasy Football game designed specifically for a women’s tournament and teamed up with former >>
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UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to >>
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Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony

Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony

Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for >>
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Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign

The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. >>
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UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series

UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series

Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform >>
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Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

Gatorade & Messi Marketing Burst Seels To Inspire Young Athletes To Greatness

A late March ‘Whatever Fuels You’ campaign from Gatorade starring Lionel Messi aims to inspire athletes around the world to push themselves a little further with both advertising and >>
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UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot

UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot

UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football. >>
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