Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon. Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations
Tag: UEFA Foundation for Children
Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
UEFA Europa League partner Kia rolled out a new activation on 26 February called ‘Lift Your Dream’ which teased the upcoming 2021 Trophy Tour 2021 and leveraged its partnership with the UEFA Foundation For Children which aims to ‘level the playing field for all’. Share your dreams by lifting an item that inspires you… Continue reading Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Between January and July 2019 official UEFA tournament automotive partner Kia activated its rights to the first UEFA Europa League Trophy Tour (Driven By Kia) with a community cause focused initiative which collected unwanted football boots from European fans and donated them to the Zaatari refugee camp in Jordan. Territory: Europe/Global Agency: Right… Continue reading Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive