Inspiring Sports Marketing
30/05/2023
Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final >>
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04/05/2023
Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The >>
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07/03/2023
Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
PepsiCo leveraged its UEFA partnership with a campaign from its Frito-Lay brand Lay’s leveraging the last-16 round of the Champions League (UCL) with a Lionel Messi led commercial extending >>
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15/11/2022
OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge
UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills. Created by agency Sid Lee, which had been briefed to >>
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27/05/2022
Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final
A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign >>
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09/05/2022
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. >>
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25/03/2022
UEFA Expands #WePlayStrong With International Women’s Day ‘Football Skills For Life’ Spot
UEFA expanded its ongoing ‘Together #WePlayStrong’ initiative on International Women’s Day with a TV advert which highlights the long-term, everyday life positive benefits to young girls who play football. >>
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23/03/2022
DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
Streaming platform DIRECTV GO sought to highlight the problem of pirated Pay-Tv in Brazil and disrupt the illegal sports streaming ecosystem through an initiative called ‘The Pirate Match’: a >>
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15/11/2021
PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’
On 8 November UEFA partner Sony Interactive Entertainment released new TV ident creative – commercial break-bumpers – to run during UEFA Champions League broadcasts featuring some of PlayStation’s most >>
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