Ahead of this summer’s 2024 UEFA Euro Championship – an international tournament known as the Euros – confectionary partner Mars Wrigley rolled out a pan-European campaign for its Snickers brand called ‘Own Goal’ fronted by Luka Modrić and Bukayo Saka and spearheaded by a playful, cinematic ad aimed at helping football fans steer clear of… Continue reading Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign
Tag: UEFA
Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
Turkish Airlines, an official partner of the UEFA Champions League, leveraged the 2023 Final (played on 1 June in Istanbul’s Atatürk Olympic Stadium) with a campaign fronted by football legends and former UCL rivals Steven Gerrard and Cafu who played in the famous 2005 final in the same stadium which saw Liverpool FC come from… Continue reading Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
UEFA leveraged spiking football excitement around its showpiece Champions League Final with the launch of a new three-pronged global diversity and inclusion programme called simply ‘FootbALL’. The FootbALL initiative sets out to highlight the power of game to drive positive social change across all of Europe’s various communities and it aims to advocate that ‘the… Continue reading UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’. The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
PepsiCo crisps brand Lays launched a late May digital South African strand of its ongoing ‘Knock Knock’ UEFA Champions League campaign with creative fronted by former Leeds United FC and national team legend Lucas Radebe. The former centre back – who notched up 70 caps for South Africa, 201 for Leeds and 113 for… Continue reading PepsiCo Chip Brand’s Local South African ‘No Lays No Game’ Kicks-Off Ahead Of UEFA Champions League
Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final ‘Kick Off Show’. The social-first campaign, which ran across Pepsi and UEFA platforms, pitched the brand’s pre-game show as ‘an unmissable entertainment spectacle at the… Continue reading Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
Prime Video, the official UEFA Champions League broadcaster in Italy, promoted its rights and celebrated the tournament with a street stunt screening initiative in a Naples neighbourhood called ‘The Laundry Screening: A Football Fairy Tale’. The promotion was built around a live broadcast of one of the 2022/3 competition’s key (round of 16) knockout… Continue reading Prime Video Uses Naples Neighbourhood Hanging Laundry As Giant Screen For UEFA Champions League ‘Football Fairy Tale’ Street Stunt
UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
UEFA Europa League sponsor Enterprise Rent-A-Car seeks to give football fans what they want through ‘Thursday Night Football’: an integrated, multi-channel campaign focused on the various ways soccer supporters prepare for mid-week matches. This self-described ‘fan-first activity’ shines the spotlight on from London to Sevilla through a hero pan-European spot titled ‘All Roads Lead… Continue reading UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
